Mobile Marketing Index By Kahuna
Kahuna, a company specializing in marketing automation and customer engagement shared a great infographic showing mobile marketing trends in Q1 2016.
See Also:
- Why Do People Uninstall Apps?
- 5 Tips to Optimize Your Mobile Strategy
- Mobile Media Consumption in Vietnam
Infographic Summary
The Kahuna Mobile Marketing Index shows engagement metrics and key market insights.
Opt-In Rates Fluctuate by Industry
- 60% Opt-in rate across all industires
Top Performing Industries for Opt-In
- 76% Gambling
- 73% Business
Lowest Performing Industries for Opt-In
- 36% Media
- 40% Finance
Push notifications Improve Retention
- Push notifications can have a big impact on the onboarding of your users, which in turn impacts their long term app usage and retention.
Messaging Helps Prevent App Uninstalls
- App users that receive push notifications how lower rates of app uninstalls than those that do not recieve push notifications.
Worst Industries for Uninstalls
- 7.1% Medical, Health and Fitness
- 1.8% Utility and Productivity
Most Common Reasons for Uninstalls
- Poor timing of messages
- Messages are not personalized
- Too many messages