Ad Tech Topics Archive
The Importance of Mobile Landing Pages
Guest Post By: PureLander Mobile landing pages have been the latest trend in CPA marketing for the past few years and are now one of the most important aspects of running a successful CPA campaign. If you aren’t running successful mobile CPA campaigns yet, check out a couple of
Blockchain Facilitates Higher Quality Data for Advertisers
As advertising and marketing becomes increasingly targeted, companies are beginning to focus more on data quality. This is to not only ensure that impressions are real and not made by bots, but that information collected about users is accurate. A writer for The Atlantic explored the quality of online
How to Rank for Your YouTube Videos
How to Rank for Your YouTube Videos (Infographic) An indispensable weapon in the video marketer’s arsenal, optimising your video for search is the new secret to social media success. Read the infographic below to learn more about perfecting the science of video SEO. What is Video SEO? Video Search
What is Amazon Transparent Ad Marketplace (TAM)
Amazon is a major player in server side header bidding Amazon TAM stands for Transparent Ad Marketplace, which is Amazon’s server side (s2s) Header Bidding Suite for Publishers. The product is managed by A9’s publisher services division with the goal of reducing latency and increasing revenue for a publisher
What is Google EBDA?
Google EBDA is Google’s answer to the rise of header bidding that has taken the adtech industry by storm over the last two years. EBDA stands for Exchange Bidding Dynamic Allocation. This feature eventually will be available for Google’s ad server, DFP (DoubleClick for Publishers) users. EBDA allows for the
5 Trends that Will Shape Digital Advertising in 2018
Simplaex, the The AI-First App Retargeting that allows you to Identify high-value users and re-engage them with personalized content, Deliver the right ads to the right person, at precisely the right moment and overall Boost your lifetime customer value by keeping users on your app longer created a great
Transparency in Header Bidding Should be Yesterday’s News
Today’s Guest Post is Sponsored by PubWise.io. PubWise is a SaaS application that manages the entire header bidding technology for any website or multiple websites. It eliminates long setup times, optimizes ongoing management, provides best in-class data analytics, and uses real-time optimizations powered by machine learning and artificial intelligence. Transparency in
Maximizing Revenues with Mobile DSPs
Maximizing Revenues with Mobile DSPs Guest Post by: Neelam Birthare, Team MobiVisits Mobile DSPs are advancing the digital advertising ecosystem. Gone are the days when advertising was about sponsored, non-personal message dedicated to branding and promotion, modern marketing communication is more accountable, data driven and result-oriented. With the advent