Ad Tech Topics Archive
It’s Time To Shape Programmatic For Mid-market Publishers
Guest Post By: Automatad It’s been so long and we’re far from depending on the duopoly to monetize the content. At least for most of the premium publishers, being independent and talking about in-house programmatic strategies is not at all odd. With the help of global ad exchanges and
How Publishers Can Stay Ahead of the Ad Tech Curve
How Publishers Stay Ahead of the Ad Tech Curve? Today’s Guest Post is by Automatad Are you a publisher that is staying ahead of the ad tech curve? Ad tech is one of the complex and ever-evolving industries. With myriads of intermediaries, fraudsters, and technically overloaded ecosystem, we can say
The Advertising Industry is Cleaning Up
The Advertising Industry is Cleaning Up Advertisers, consumers, and publishers are at a loss when it comes to advertising. Consumers are often exposed to ads that are irrelevant and they have to worry about data harvesters profiting off of their personal information, publishers use bot farms to boost their
The Importance of Mobile Landing Pages
Guest Post By: PureLander Mobile landing pages have been the latest trend in CPA marketing for the past few years and are now one of the most important aspects of running a successful CPA campaign. If you aren’t running successful mobile CPA campaigns yet, check out a couple of
Blockchain Facilitates Higher Quality Data for Advertisers
As advertising and marketing becomes increasingly targeted, companies are beginning to focus more on data quality. This is to not only ensure that impressions are real and not made by bots, but that information collected about users is accurate. A writer for The Atlantic explored the quality of online
How to Rank for Your YouTube Videos
How to Rank for Your YouTube Videos (Infographic) An indispensable weapon in the video marketer’s arsenal, optimising your video for search is the new secret to social media success. Read the infographic below to learn more about perfecting the science of video SEO. What is Video SEO? Video Search
What is Amazon Transparent Ad Marketplace (TAM)
Amazon is a major player in server side header bidding Amazon TAM stands for Transparent Ad Marketplace, which is Amazon’s server side (s2s) Header Bidding Suite for Publishers. The product is managed by A9’s publisher services division with the goal of reducing latency and increasing revenue for a publisher
What is Google EBDA?
Google EBDA is Google’s answer to the rise of header bidding that has taken the adtech industry by storm over the last two years. EBDA stands for Exchange Bidding Dynamic Allocation. This feature eventually will be available for Google’s ad server, DFP (DoubleClick for Publishers) users. EBDA allows for the