The Programmatic Creative: Solving the Achilles Heel of AdTech
What is Programmatic Advertising and a Programmatic Creative? Programmatic advertising or more commonly known as Real Time Bidding is the result of how digital advertising has evolved from it’s primordial days of buying blind inventory on one website and not having clear performance metrics, to an optimized and highly
Venmo is a Social Network Sending Money App
What is Venmo? If you own a smartphone you have probably heard people talk about the app called Venmo and how great it is. Venmo is an app that provides a service allowing you to send money securely to.. anyone you choose. Let’s face it, most people do not carry enough cash around
Coca Cola Asian Upcycling Digital Ad Campaign
Coca Cola, Asia – Coca Cola is raising awareness about upcycling it’s plastic bottles through its new Asian digital advertising campaign called “Coca-Cola 2nd Lives” https://www.youtube.com/watch?v=rWgCQgzJOU4 Coke joined Oglivy and Mathther China, an international advertising firm to create sixteen custom utility caps that allows the bottles to be transformed into
Google To Stream Live Digital Ad with Sam Smith
Google is taking digital advertising creativity to whole new level to give visibility to its music steaming and store product, Google play. The creative that google is utilizing to get the attention of its audience will be a 3.5 minute live performance from popular British Singer Sam Smith. Smith
Google May Purchase Twitch.tv for 1Billion Cash
Google + Twitch.tv = ? Twitch.tv, a very popular website that allows video gamers to live stream videos has been purchased by Google for a hefty 1 Billion. The branded site went live in 2011 and has recently been under the microscope a few months ago for its
Roger Federer Uses Google Glass During Workout
Roger Federer puts the moves on with a HD video thanks to the wonderful product Google Glass. Federer is a 17 time world Champion and maybe he will consider wearing the product during real matches.. That would be epic. Looks like GoPro may have a run for its money
Most Desired Industries for Young People to Work in: Digital Advertising
Want to Make it Big in Advertising? Digital Advertising has become one of the most desired industries for Generation Y to start their careers in. The Industry is young, growing at an exponential rate and is highly lucrative if you work your way up from the bottom. The goal
Acorns’ App Will Make Investing Spare Change Easy Peasy
Ready to invest your spare change the right way? Everyone that has money can definitely make small adjustments on a daily basis to maximize their income and invest into a diversified portfolio. Welcome to 2014, the new age of investing. The US Born micro investment company recently secured a