Ad Tech Topics Archive
A Guide to Connected TV Devices for 2020
A simple guide to Connected TV Devices On average, Americans spend around five hours per day watching TV. That is longer than half the usual workday. Video now plays an even more significant role in our daily lives than ever before. As technology becomes even more advanced all the
5 Tips for Branding Success That Will Make Your Business Stand Out
In today’s business climate, the word “branding” has become key in any company’s marketing strategy. Branding is the promise a business makes to its customers. Your company’s brand signals the nature of your product and how you differ from other companies that carry the same product. Your company’s brand is
7 Best Free Sleep Apps for iPhone & Android
Introduction: Sleep Apps for iPhone and Android No doubt, sleeping is one thing we all want to do at some point in the day – particularly at night. Whether it be intermittent naps or a long hourly and refreshing sleep, at some point, we just want to have it;
11 Smart Home Tech Ideas in 2020
When we talk about technology, it’s not just all about the latest trend of mobile devices where an emoji guide is also innovating, those gadgets, wearables, etc. It can also be about your home becoming a smart home. Having a smart home means you use Internet-connected devices to remotely
Fluid Player adds VR and VPAID features
Fluid Player adds VR and VPAID features Dublin, Ireland. January 22, 2020: Fluid Player, the free, open-source, HTML5 video player has released two new features: VR (virtual reality) support and VPAID (video player ad-serving interface definition) support. Even though virtual reality is still in the early stages of ad
5 Ways B2B Marketers Can Attract More Leads with Video
How can you attract more leads with video? The definition of a lead is pretty simple: it’s a “business or a person with potential to become a client.” In the case of B2B businesses, it’s always a business; not a person. When B2B marketers create content, they have a
Brilliant Security Tips for Proper File Sharing
In the past, file sharing used to be groundbreaking technology. But cloud storage solutions to share large files across the miles became a regular occurrence. It is now widely used for schools, businesses, and organizations that work remotely with each other. But some people are still not comfortable doing document
8 Connected TV Advertising Myths
In 2019, connected TV advertising and OTT advertising surpassed mobile in serving up digital impressions. Programmatic connected TV advertising can make a measurable impact on your Return on Ad Spend (ROAS) and brand growth. From food and beverage brands targeting a majority female audience to an automotive dealership group