Ad Tech Topics Archive
Why In-App Advertising Needs To Open Up To Competition
Spas, Coronavirus, and the Dangers of Pseudoscience The coronavirus has people running scared, and fears leads to rash actions. While top medical professionals are doing everything they can to find a vaccine, others are throwing out unverified pseudoscience that they claim will make the disease go away in a
Easy Steps to Make Money with Affiliate Marketing
Affiliate marketing is a term that has become very popular within the last couple of years. Many people believe that it is a way to get money by doing nothing, but it is a little more complex. Affiliate marketing is a process that starts by promoting other company’s products
How Malware Apps Affect PPC Marketers
Barely a week passes without news of another malware app being discovered. Usually found in the Google Play app store, you’ve probably heard how these malware apps download malicious code that allows them to carry out sneaky practices without users realising. But what are these malware apps for, and
Why Call Deflection Is More Important than Ever
Gone are the days when the quality of your products and a competitive price were the only determinants of attracting a loyal customer base. The relationship between customers and businesses has changed to the point of no return. The rise of modern technology transformed the way we interact with
Artificial Intelligence in 5G Technology
We live in the advent of 5G. Although the introduction of this novel technology is going to bring some challenges for mobile communication service providers, it also seems to be inevitable. It turns out that AI will play a huge role in implementing and facilitating 5G. Let’s start with
How To Make Money As A Vlogger (Even With A Small Following)
Everybody seems to want to be a Youtube or Twitch star these days. They make think they know how to make money as a vlogger, but they don’t. Maybe influenced by the likes of Logan Paul and Casey Neistat, they want to get famous and make loads of money.
7 Big Things in Programmatic Advertising
Despite the ad industry is experiencing challenging times due to COVID-19, the previous growth in programmatic advertising brought up a lot of essential questions like regulation, transparency, cookie-less future, and ethics issues in the spotlight. Programmatic is encompassing new digital channels including wearables, interactive TV networks, and even in-car
How You Can Get Existing Leads To Do Your Email Marketing For You
It is a common belief that acquiring new customers is way harder than keeping your existing ones. The same is true for your existing leads and email marketing, so here is how you can get existing leads to do your email marketing for you. #1 Getting Started To get