Ad Tech Topics Archive
Email Marketing for Beginners in 2020

Technology is evolving every day, and a lot of new sophisticated marketing strategies are being used more and more. With video, artificial intelligence, smart chatbox, and many more ways to convey your message, emails seem obsolete. But this is far from the truth. In reality, email marketing is one
4 Types of Marketing Emails To Increase Your Conversion Rate

Email is a powerful communication tool and email marketing is used by many different companies to stay in touch with leads and customers. By 2023, the number of active email users is predicted to reach 4.3 billion. But even though sending out emails can be a great marketing strategy,
Why Email Marketing Should Be Part of Your Digital Strategy

When we think about digital marketing today, talks of SEO, content marketing, or paid ads tend to dominate the conversation. Email marketing often gets put on the backburner because it is one of the oldest digital marketing tactics out there. Despite the way the world of digital marketing has
Best Game Apps To Enjoy On The Go

Looking for game apps to enjoy in your free time? Consoles, VR, and PC gaming options have their charm. But while you’re on the go, and want to kill some time, mobile games are the best choice. In fact, playing games on your phone is so much more convenient
The State of in-app Advertising

What should you know about in-app advertising in 2020? Smartphones and mobile apps are a significant part of our lives nowadays. As per App Annie’s report on the state of mobile, the mobile app’s audience grows each year, with consumers downloading a record of 204B applications in 2019. Besides,
Best Email Automation Software: A Quick Guide

Looking for email automation software? With the technology advancing at a very rapid rate, it is now easier for the people to deal with their email accounts that are always flooded with emails. It takes a lot of time if a business owner has to send emails to his
7 Best Apps To Optimize Your E-mail Marketing

Email marketing has been around for a long time and is one of the oldest marketing methods. There is no doubt that it is still one of the most effective methods for business marketing campaigns, as well as being the cheapest. So, it is a marketing strategy that’s still
Best Android Apps For Your Digital Marketing Campaign

Did you know that your smartphones are far more powerful than your standard computer? It is even more powerful than the Apollo 11 guidance computers. In the past two years, mobile apps have grown by 50% to make our life easier than before, while some entertain us in some