Ad Tech Topics Archive
Everything You Need to Know about Abandoned Cart SMS Messaging
Text messages are an incredibly important part of our culture, like it or not. They’re woven into the very fabric of our society, and most people state that they carry their cell phones with them every single hour that they’re awake. Many of us even sleep with our cell
A Problem for Publishers – The High Cost of Fighting Malvertising Ineffectively
For just about as long as digital ads have existed, digital ad fraud has existed in parallel, driven by malicious threat actors looking to exploit weaknesses on both the demand and supply side of the digital advertising ecosystem, usually driven by a profit motive. Fraudsters are clever, able to
Email Marketing for Beginners in 2020
Technology is evolving every day, and a lot of new sophisticated marketing strategies are being used more and more. With video, artificial intelligence, smart chatbox, and many more ways to convey your message, emails seem obsolete. But this is far from the truth. In reality, email marketing is one
4 Types of Marketing Emails To Increase Your Conversion Rate
Email is a powerful communication tool and email marketing is used by many different companies to stay in touch with leads and customers. By 2023, the number of active email users is predicted to reach 4.3 billion. But even though sending out emails can be a great marketing strategy,
Why Email Marketing Should Be Part of Your Digital Strategy
When we think about digital marketing today, talks of SEO, content marketing, or paid ads tend to dominate the conversation. Email marketing often gets put on the backburner because it is one of the oldest digital marketing tactics out there. Despite the way the world of digital marketing has
Best Game Apps To Enjoy On The Go
Looking for game apps to enjoy in your free time? Consoles, VR, and PC gaming options have their charm. But while you’re on the go, and want to kill some time, mobile games are the best choice. In fact, playing games on your phone is so much more convenient
The State of in-app Advertising
What should you know about in-app advertising in 2020? Smartphones and mobile apps are a significant part of our lives nowadays. As per App Annie’s report on the state of mobile, the mobile app’s audience grows each year, with consumers downloading a record of 204B applications in 2019. Besides,
Best Email Automation Software: A Quick Guide
Looking for email automation software? With the technology advancing at a very rapid rate, it is now easier for the people to deal with their email accounts that are always flooded with emails. It takes a lot of time if a business owner has to send emails to his