Programmatic Ad Impressions Transact in 200 milliseconds
Programmatic Ad Impressions Video MediaCrossing created a spot on video that demonstrates the life of a programmatic ad impression. The digital advertising ecosystem is complex, even with the lumascape and other infographics about RTB, it is difficult to understand the concept of programmatic. When a user loads a web page
Gatorade Gives an Apology to Lebron James on Twitter
Gatorade decided to poke fun at the King LeBron James on Thursday June 1 by criticizing him for cramping up at game 1 of the 2014 NBA Finals. Making fun of one of the world’s greatest Athletes is not the way to get him as a client later on
The CIA Can Now be Followed on Twitter
The CIA is on Twitter @CIA It’s official, one of the most important and secretive intelligence agencies in the United States can now be followed on Twitter with the handle @CIA. Twitter could serve as an extremely powerful tool for the government agency by raises awareness to the masses
Twitter Acquires Mobile Native Ad Company Namo Media
Twitter Buys Namo Media for an Undisclosed Sum Twitter is investing for it’s future with addition of Mobile Native Advertising Company Namo Media. This acquisition will add a product to allow exchange based monetization for application developers. Mobile App developers can use the platform to add a native advertising
AppNexus is Acquiring Viewable Impression Firm Alenty
AppNexus – Bolstering it’s product offering AppNexus is making big moves and has just purchased french based viewable impression firm Alenty, that claims to have developed the first accepted technology to measure impressions that are guaranteed to be “viewed” by a user. A viewable impressionis considered “viewable” if it
Programmatic Advertising 101: Supply and Demand
Programmatic buy side vs sell side infographic What is Programmatic Advertising Supply? Supply in the world of Programmatic is in simplest terms the inventory that a publisher has available to monetize. Supply is the actual impression of the user that views an advertisement on a web page. There are
Twitter makes TweetDeck more Robust
Twitter is strengthening its twitter stream update program, TweetDeck by improving the distribution functionality. Many companies use some form of automation to ensure that their audiences are receiving scheduled updates on tweeter. TweetDeck, organizes the topics and discussions that are the most important to your business. TweetDeck allows you
Coca Cola Friendly Twist Digital Campaign
https://www.youtube.com/watch?v=t9cmoT_wb0A Coca Cola has recently been on top of their viral digital campaigns and have been garnering much of attention from different demographics worldwide. In Coke’s recent campaign called Friendly Twist, they create unique bottles for a college Freshmen class with caps that require another special coke bottle to act as a key to