Acesse Ads created a great video about some of the mind blowing digital advertising trends here in 2015. Acesse Ads search recorded 450 million searches in the last year.
Key Digital Advertising Trends in 2015:
- 40% of the world’s population is online. Data is DNA of the internet and the massive online ecosystem will transact $160 billion in advertising possibly in 2015. Programmatic, also known as real time bidding is predicted to grow to around 33 Billion by the year 2017.
- There are 3 Billion internet users globally. Half of the world’s internet users are in Asia.
- More and more people are connecting to the internet to shop, create, consume, and communicate. On average, an internet user will spend 7 hours a day online. People are online almost as much as they sleep (very scary thought!)
- Search results and advertising drive 30% of business traffic on the web.
- In the last year there were 450 million searches using Acesse search equivalent to the amount of years sharks have been swimming in the ocean.
It is important to keep on top of the latest digital advertising trends to be a big player in industry.