ExoClick SaaS Technology empowers publishers to manage their own RTB business

10 September 2019, Barcelona. ExoClick, the innovative ad company, today announced it has launched ExoClick SaaS Technology, a new service that enables publishers to set up their own powerful RTB platform.  SaaS or Software as a Service allows businesses to use a developed software technology platform. This enables those

AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks

AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks  Dublin, 5 September 2019. AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released its second Security Violations Report for Q2 2019. For the report AdSecure analysed more than

How to Start and Grow Your Own Ad Network

Digital display ad market keeps on growing, according to the eMarketer report. So does the number of existing advertising networks that are one of the key advertisement channels across the globe.  Programmatic added the role of ad networks with a responsibility to provide technical capabilities via advanced ad servers

The Benefits of content translation in terms of SEO

Author: | Categories: Blogging, SEO No comments
Let’s analyze the effects of content translation on SEO Every website and company is focused on SEO. It’s the critical marketing tactic right now. SEO can help with various different aspects of your marketing plan. From engaging with customers to attracting new visitors to your site. SEO can also

5 Principles of Successful Facebook Advertising Campaigns

Author: | Categories: Facebook, Social No comments
It’s not easy to have successful facebook advertising campaigns. For many businesses, especially online retailers, Facebook ads are a highly effective and relatively cheap way to drive new sales. While Facebook campaigns might seem easy considering how lucrative they can be, it does take detailed research, a deep understanding

5 Reasons Why Big Data Matters for Healthcare Marketing

Author: | Categories: Ad Operations No comments
Treatment plans, patient records, prescription information, everything revolving around the healthcare sphere has to be quick, efficient, and up-to-date. With the growth in technology, Big Data is solving many problems, and establishing smooth processes for the healthcare sector.  Big data is a term referred to as a large amount

8 Best gifts on a budget for your favorite Marketer

Author: | Categories: Social No comments
Birthdays, anniversaries, graduations, and other significant events all call for meaningful gifts. Buying gifts is an expression of love, so when it comes time to pick one out, the search can be frustrating. Nothing entirely lives up to the ideas that you imagined in your head.  Whether you know

Instagram Video Ad: A Step-by-Step Guide to Creating Yours

Author: | Categories: Instagram, Social No comments
An Instagram video ad can be used by a brand or business to promote their products and services. Originally a photo sharing app, Instagram Video was launched in 2013 with over five million videos uploaded within 24 hrs. It along with WhatsApp now belong to Facebook. With over 1