Pay-Per-Click Advertising Tools You Need to Know

Pay-Per-Click (PPC) advertising tools are still effective in the modern marketer’s box of tricks. However, there is a misconception that, because it is an approach that costs, it therefore requires less management or effort, because you are throwing money at the approach. In fact, the opposite is true. Upon taking on a PPC solution, there are a number of activities that need to be regularly performed in order to make the most out of this style of marketing. The fact that you are spending money means you need to protect your investment.

Fortunately, there are a number of great Pay-Per-Click Advertising Tools out there which can greatly assist in maximizing your PPC approach. Here are some examples:

Google Ads Editor

This free tool allows you to create and edit the ads you want to use,
and its great for when you want to scale up too as with it you can work across
multiple campaigns at the same time, whether you are online or offline.

“As well as managing your campaigns, with Google Ads Editor you can
perform other tasks such as making changes to your bids for keywords, which is
vital, and something which needs to be regularly mixed up and amended,” advises
Tom Holland, a PPC marketer at Writinity and LastMinuteWriting.

Bing Ads Editor

It’s a similar approach
to Google Ads Editor, but the Bing Ads Editor tool is wonderful for
streamlining your approach. Data can be imported directly into the editing
tool, and you can perform all those other vital tasks of creating and managing
multiple campaigns, keeping tight tabs on keywords, producing your ad copy, and
of course managing your accounts and budget.

WordStream AdWords Performance

This really useful tool is primarily used in grading the performance of your Google AdWords approach. It analyses those important features such as click-through and long-tail keywords, giving clear indications of where performance can be ramped up and maximized, while simultaneously giving you information on wasted spend. Your PPC approach can be ranked and rated independently by using this tool.


This is one of the best Pay-Per-Click Advertising tools for managing your ad campaigns on that behemoth of social media channels: Facebook. Perhaps the most attractive element of AdEspresso is that it’s simple to set up and operate, and it also integrates well with design tools such as the immensely popular Canva. For creation and analysis in one convenient tool, AdEspresso has few rivals.


analysis should be a critical aspect of your PPC approach, and of your greater
marketing system. This tool allows you to access important competitor
information, such as their paid keywords, their advertisements, and also their
landing pages. It keeps you updated with competitor developments in relation to
these activities, so you can stay on the pulse and react accordingly. It’s well
worth taking on the 30-day free trial before launching into the $29 per month
version of the tool, but the ability to uncover with ease the keywords that
your competitions are utilizing, both of paid and organic varieties, is worth
its weight in gold.

Google Trends

As the name would suggest, this is one of the Pay-Per-Click Advertising Tools that allow you to stay in tune with the keywords that are trending online, should you wish to avail of them yourself (and that’s always a good idea).In particular, Google Trends allows you to uncover how frequently specific keywords have been sought out over a defined period of time, which is valuable information in the selection of your own keywords. Results are presented in a way that is easy to define and read, and you can base your own decisions on such relevant details.


Perform more, great competitor analysis
with SpyFu. With this tool you can keep close tabs on the competitors that are
meaningful to you, specifically in terms of their keyword investments and how
they are instigating their ad variations.

“Specifically with a tool such as SpyFu
you could uncover your competitors’ most profitable keywords over a pre-defined
period. Information is power in your marketing approach,” says Jen
Wolstenholme, a business blogger at DraftBeyond and ResearchPapersUK.


This tool is spot on for conversion.
Specifically, you can use Optimizely to ascertain the aspects of your webpages
that attract engagement, and optimize accordingly. This tool looks at
activities such as user behavior and predictive analytics to give you a major
leg up in your marketing approach.

writer, marketing, management and recruitment expert Ashley Halsey can be found
contributing her business insights and marketing expertise at
LuckyAssignments and GumEssays.