RhythmOne, an adtech company focusing on fully integrated advertising solutions, spanning desktop and mobile video, rich media, display, social and native formats let’s us know some key tips to optimize our mobile strategy.
by 2019 of those online in the us 86% will own a smartphone and 65% will own a tablet.
- Choose the right ad unit for your campaign objective
- Choose the optimal video length. Shorter – general entertainment, restaurant, technology, telecom and travel. Longer – automotive, CPG, education, entertainment and retail.
- Start strong – greatest drop in viewers occurs in first quartile.
- Choose the right ad format for the device.
- Add finishing touches to your interactive in-stream.