Definitions Archive
15 Graphic Arts Terms that Every Graphic Arts Student Should Know
Graphic arts professionals are in great demand in today’s economy. A degree in graphic arts or design will equip its students with the graphic arms terms and skills needed to start a career in the field, but it never hurts to start early and teach yourself some of the
Coronavirus Advertising Trends Explained
As we head into the middle of the Coronavirus COVID-19 epidemic, advertisers, publishers and adops professionals are left wondering what the future of the digital media ecosystem holds during and after the pandemic. What are the most important coronavirus advertising trends and how will they affect the industry? While
The Science of Music in Advertising
Music is powerful. It speaks to our emotions in a way that no other art form can. Even though 90% of the information processed by the brain is visual, music speaks to us on a deeper level. The prioritization of visual data is part of why music is so powerful and
The Common Types of Digital Marketing: A Simple Guide
According to the Wall Street Journal, the average company spends around 11% of its annual budget on marketing. That’s not a small amount of money, so it mustn’t go to waste. Figuring out the most effective way to invest in digital marketing can be a challenge. To help you
What is CTV Advertising? Here is a short Definition
CTV stands for connected TV. And CTV advertising is content access by the use of streaming content on TVs, mobile devices, smartphone apps, or OTT (over-the-top) devices. It is a process that has quickly taken the marketing industry by storm. In the past, getting your ads on TV could
How Does Geofencing Tech Work?
Whenever anything starts with the word “Geo”, we must understand that it has something to do with Earth. From Geography to Geology, everything is connected to the Earth. The same thing goes with Geofencing. Geofencing is a location-specific service. It gets triggered, on entering a particular location. The article
What is IP targeting?
Location has been a significant factor when it comes to businesses selling goods or advertising services. The adage, “Location, location, location,” does not carry as much worth as it did for previous generations anymore. The introduction of the Internet, and in particular, IP targeting, has revolutionized the way businesses
What is Bid Shading? Programmatic Definition Series
If you work in Programmatic advertising, you have likely come across the term “Bid Shading” through conversations with your colleagues or at your local office cooler. If you don’t know what bid shading means, you will have a clear understanding by the end of this article. Here is the