Definitions Archive
Online Ads 101: What are Search Ads?
What are search ads? Online Ads 101 delivers another concise video to help us understand how search ads work. We search for just about anything and everything each and every day without stopping and thinking how paid search actually works. Search ads appear on the results page of a
How an Ad Server Works
https://www.youtube.com/watch?v=MFb1eCuRfBI How does an Ad Server work? When a user decides to go online, they type the URL in their browser that they want to visit. The media owner, who owns the website, probably has their site hosted on a shared web server from a company like GoDaddy or
The Online Advertising Ecosystem Explained
Online Advertising: simple or complex? Global Rev Gen explains the Online Advertising Ecosystem in a picture perfect image. The digital world is thought of as being crowded, complex and changing at an exponential rate. It’s not easy to stay up to date with the latest digital advertising trends which can
The History of Advertising in 60 Seconds!
Thank you Adobe for this essential digital advertising video that gives a nostalgic look through advertising history. Advertising has evolved from simple newspaper ads, to complex and highly targeted messages brands can customize for each and every consumer in all aspects of every day life. The History of Advertising
How internet advertisers are reading your mind!
https://www.youtube.com/watch?v=8KYugpMDXAE Digital Advertising: Tracking the Trackers The Economist published an insightful video answering the question: how do internet advertisers read our minds? If you think about it, we are online all the time. Every time we click, thousands of third party companies have the opportunity to harvest and make insights about
Digital Advertising Trends by Acesse Ads
https://www.youtube.com/watch?v=l54PvonPIYg Acesse Ads created a great video about some of the mind blowing digital advertising trends here in 2015. Acesse Ads search recorded 450 million searches in the last year. Key Digital Advertising Trends in 2015: 40% of the world’s population is online. Data is DNA of the internet and
What is Reactvertising?
Reactvertising Video by John St Reactvertising is when marketers place a perfectly timed message in reaction to an event that is very active on the major social media channels. The goal is to instantly make a connection with the largest amount of on lookers possible to spread a message virally which
Basic Internet Advertising Definitions
What is Internet Advertising? Internet advertising is simply the buying of ad space on the internet. The profound changes that the internet had on humanity since it’s birth has fundamentally changed the way marketers see consumers and created a new discipline of marketing and advertising. Why do companies use the internet