Definitions Archive
DMPs – The New Form for Online Advertising
What is a DMP? DMP stands for Data Management Platform. It is a platform designed to collect and organise large quantities of consumerdata from first, second and third party sources. DMPs are primarily used within advertising and marketing to gain a betterunderstanding of consumer behaviour and customer needs. DMPs
Ad Platforms for Publishers: What They Are and How to Choose the Right One For You
What all publishers are aimed at is delivering their messages to their target audience and generating healthy revenue as a result. But nowadays reaching this goal may be challenging due to high competition and the rapidly changing trends in the video marketing world. Fortunately, there are many advertising platforms
CPC vs CPM – Which One is More Effective?
When you run an advert on Google, Facebook, or any other high traffic ads platform, your advert is charged based on an event or action taken by your target audience on these platforms. Some of the most common types of bidding are CPM, CPC, CPA, CPL, and CPI. These
What Is Branding? 5 Things You Need to Know
We may be adept at recognizing the world’s biggest brands, but many companies fail to realize that the brand strategies of these giants work—on a much smaller scale—just as well for small businesses. Branding is a bit of a buzzword in the marketing and advertising world lately, but it’s
What is Page Speed and why is it Important?
Wondering what is page speed? Have you noticed the loading speed of your website page has been a bit slow lately? Even after you’ve checked the wifi speed countless times and nothing seems to be wrong with it? Chances are that your wifi isn’t actually to blame for your
Understanding the Difference Between Branding and Advertising
he words “branding” and “advertising” are not something that you have never heard before. In fact, you must have heard of them countless times. However, if I were to ask you to explain more about them, would you be able to differentiate between the two? Knowing the difference between
The Different Types of Marketing Explained
If you’re the owner of a new business or you’re thinking of starting one, you need to have a great marketing plan. Since there are so many different types of marketing, you may feel overwhelmed by your options. Yet, it’s important not to let feeling overwhelmed paralyze you! After
Does earned media still have a place in the digital marketing mix?
Have you ever heard of the term earned media? Everyone gets the value of having your own media channels. From blogs to social media accounts and newsletter subscriber lists, owned media is easy to measure and manage. The same holds true for advertising. Purchased media like PPC campaigns, branded