Definitions Archive
What is Digital Audio Ad Serving? AdTech Definitions
Digital audio ad serving programatically and directly to a user will be a huge trend and area for growth in 2020. Digital audio ads total around 16 billion dollar’s a year as consumers tune in during the gym, their commutes, work, shopping and relaxing with their smart speakers. Audio
Blockchain in Digital Advertising: An Overview
Blockchain in digital advertising is a hot subject. The global ad industry will hit $563.4 billion in 2017 as digital drives growth, and TV spends being overtaken by digital in 2018. With the increasing spend comes new advertising platforms and trading platforms that focus on offering ad operations optimisation
What is Supply Path Optimization? (SPO)
Supply Path Optimization Definition Supply path optimization, also known as SPO at a high level is the practice for a buyer of programmatic ad inventory to optimize the channels they buy impressions through as they purchase inventory. Buyers are able to utilize SPO technology to submit bids that are
Ad Tech in New York vs. Paris
Smart Ad Server, a reputable full stack ad technology platform created this great infographic that describes what ad tech is like in two very different cities. See Also: Mobile Media Consumption in Vietnam What is Domain Masking? Growing a Well Balanced Blog Infographic Summary Users in New York Spend
Online Marketing Basic A-Z Terms
The ever expanding universe of digital marketing is diverse and most of the time quite unpredictable. It is always important to go back to the building blocks. This infographic gives you a refresher course on the key definitions of digital marketing. Recommended: The 50+ Best Social Media Marketing Tools in 2015 Search
What is Programmatic Direct?
Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and selling of advertising via workflow automation and algorithms. Direct simply means that the buyers and sellers of ad inventory know each other.The term programmatic
What is a Private Marketplace? (PMP)
Defining a Private Marketplace The term “Private Marketplace” has become one of the most widely used buzzwords in digital advertising. A Private Marketplace, also known as a PMP is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers. Private Marketplace
How the Domain Name System (DNS) Works
Came across this neat little video that shows how the Domain Name System or more commonly known as DNS works in an abstract sense. Still confused about DNS? DNSMadeEasy.com simplifies the process. The DNS system is one of the most important and often overlooked pieces of the internet puzzle. If