Definitions Archive
The Importance of Computer Code in Our Lives
Computer Code is our DNA Code is embedded into our lives whether we realize it or not. It is the universal language between humans and computers that has come a long way since the prehistoric days of coding, even before binary code (1’s and 0’s). This PBS clip explains
Evolution of Online Display Advertising
The Evolution of Online Display Advertising is too complicated to put into words. When i decide to take a look into the annals of digital marketing history, I find myself watching videos that show how different aspects of the industry have co-evolved and connected over time. The Interactive Advertising Bureau
What is Alexa Toolbar and how can it be used?
Website traffic data – essential for the digital ecosystem If you work in the world of Online Advertising you have probably heard about a toolbar called the Alexa Toolbar Alexa is a “Web Information Company” that collects data by utilizing cookies from users who surf the web. It collects
What is Augmented Reality?
So, what is augmented reality? By definition Augmented Reality is is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by a computer-generated sensory input such as sound, video, graphics or GPS data. In this example we can see that data about the environment is layered onto the
ATL vs BTL Advertising
Task: Define Above the Line (ATL) and Below the Line (BTL) promotions and explain ATL vs BTL. ATL vs BTL –Above the line advertising/promotion ATL is a more traditional method of advertising, which includes television, radio, print, and cinema to promote brands of a specific offer. It is generally focuses
Online Advertising Internship, What is it like?
What is an Online Advertising Internship Like? Want to know what an Online Advertising Internship is like? Last summer, I was a marketing intern for a private online advertising and global marketing company. This was the first professional environment I was employed in. I was required to create specialized
Online Advertising Defined
What is Online Advertising Defined? Online advertising has become the preferred method for companies to market their products to customers. The primary reason for this is the efficiency, effectiveness and ability to give a personalized advertisement to potential customers who are searching the web on their computers and wireless devices. Marketers
Online Advertising Metrics 101
What is Online Advertising? Online advertising is a business model that connects advertisers, publishers and internet users based on specific measurable values. The goal of the advertiser is for their advertisement to be targeted to an end user who is most likely to fill out an offer and generate