Top Reasons to Work in Digital Marketing
Digital Marketing is emerging to be one of the top growth industries in recent history. With Mobile, Display, Programmatic, Affiliate, Toolbar and Online Branding all on the rise, there are several top reasons to work in digital marketing. Top four reasons to work in digital marketing It’s a Growth Industry.
Great Websites for Digital Media News
Top websites for digital media news, views and concepts The digital ad space is very intricate and interlinked. Take one look at the Lumascape and you can imagine why: If an industry professional tells you that they understand exactly how the LumaScape works, they are either a genius or lying and
Analyzing a Publisher’s Performance Metrics
In online advertising reporting and analysis is a big part of determining weather a campaign is successful or not in both the short and long term. I have used many reporting systems during my career in the online ad space and my favorite by far is Appnexus. It is
What is Real Time Bidding? (RTB)
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of
What is Alexa Toolbar and how can it be used?
Website traffic data – essential for the digital ecosystem If you work in the world of Online Advertising you have probably heard about a toolbar called the Alexa Toolbar Alexa is a “Web Information Company” that collects data by utilizing cookies from users who surf the web. It collects
Popular Web Retention Techniques
The most popular site features that impact loyalty include: Saving money, time, free shipping and a wide array of inventory and selection. Along with key features, there are specific tools and policies that encourage return visits, including: free or flat shipping, order tracking, privacy policies and rebates and coupons. Voting, Polls and
Spam: The Basics of CAN-SPAM and Permission Levels
Spam Spam is when you send an unsolicited email to a whole list of people. It is NOT Spam if you take the time to write a personal, one-to-one email to each recipient and the content is unique for each recipient. According to the Message Anti-Abuse Working Group, the amount
Search Engine Heat Maps
Internet users have become more calibrated and optimized when using search engines. What does this mean exactly? Laser eye tests have revealed that when a user types in a search engine term they are focus the majority of their attention on the top three search results. Search engine heat