Online Ads 101: What are Search Ads?
What are search ads? Online Ads 101 delivers another concise video to help us understand how search ads work. We search for just about anything and everything each and every day without stopping and thinking how paid search actually works. Search ads appear on the results page of a
Getting the IAB Digital Media Sales Certification
Everyone wants to work in digital advertising! It’s 2015 and everyone wants to find a way to get their foot in the door of the digital advertising industry. Who wouldn’t want to be in one of the most creative, lucrative, technologically driven industries that is poised to continue on it’s
Apple Watch Advertisement
https://www.youtube.com/watch?v=1Ql0Z8Il73s Apples New Watch Ad Apple does not need to speak any words to describe the awesomeness of the Apple watch in their first advertisement for the product. On April 4th, 2015 Apple is releasing the watch for sale to the general public. The Apple watch has been long anticipated
Fraud in Video Advertising
The shift to digital video advertising The Wall Street Journal gives us key information regarding fraud in video advertising. Advertisers were expected to spend over $68 billion 2014 on television ads. With the shift of advertising dollars moving online, publishers and advertisers have adjusted their strategies on how they buy
How an Ad Server Works
https://www.youtube.com/watch?v=MFb1eCuRfBI How does an Ad Server work? When a user decides to go online, they type the URL in their browser that they want to visit. The media owner, who owns the website, probably has their site hosted on a shared web server from a company like GoDaddy or
Understanding Native Advertising
What is Native Advertising? The Interactive Advertising Bureau created a wonderful video to define native advertising. Patrick Albano, the VP of Sales for Mobile, Social and Innovation for Yahoo sums up native advertising perfectly: Native advertising is something has become very popular over the last few years. Quite simply it
Digital Marketing Mobile Trends in 2015
Hopping Online Marketing shares some amazing statistics regarding mobile trends in 2015. 2015, the year of Mobile. There truly is a is a mobile movement going on. The trend of smartphone growth globally is spreading so quick and rapidly that sometimes we do not realize how connected we are to
Audience Based Digital Advertising Guide
Audience Based Digital Advertising https://www.youtube.com/watch?v=BQf4u-1Rlcg&list=PL6CC18E06171664AB Audience Science is committed to create a better online experience overall for everyone while simultaneously fostering a safe online environment where users feel secure about their personal data. Similar to television magazines and the radio, the content we see on the internet is funded