Google’s April 21st Mobile Search Update
Mobilegeddon is here! Yes, people on the internet are actually calling Google’s newest update Mobilegeddon. Google Webmaster Central Blog: Rolling out the mobile-friendly update https://t.co/jgCzADvwix via @googlewmc — Google Webmasters (@googlewmc) April 21, 2015 If you do not have a mobile optimized website, you should definitely make the
OpenX Review
OpenX Key Information Website www.OpenX.com Category Supply Side Platform Monthly Stats 100+ Billion Ad Impressions Traffic Minimum Large Traffic Payment Model Rev Share, CPM Countries Global, 100% Fill Display 300×250, 728×90, 160×600, 300×600 Mobile 320×50, 300×250, 728×90, 160×600 Video VAST Compatible Video Player Targeting Content, audience, geography, technology, and
The Simple Truth about Viewability
Marco Muzzi has created a wealth of of educational videos about the digital advertising ecosystem. His example of how viewability is measured in digital marketing is a great introduction to one of the most important segments of the industry. Think about it, in traditional advertising how do you measure if your message
Life At the Appnexus Offices!
What is it like to work at AppNexus? CEO Brian O’Kelly invented one of the largest and most fully developed open real time digital media exchange platforms. AppNexus is more then one of the most important digital advertising technologies ever invented. If you have never been to the office before, you are missing out..
Native Advertising: The Top Infographics
Native advertising infographics will help you understand the many aspects of the native advertising ecosystem. This form of engaging an audience seamlessly integrates the advertising message into the content, creating an organic and relevant experience for the user and allows for an advertiser to send a powerful message. For more on
How viewability works on AppNexus
Kevin Solinger, A product manager at AppNexus, one of the largest programmatic ad exchanges, takes a moment out of his busy day to talk to us about view-ability. AppNexus has taken many strides to become an industry leader in viewability such as it’s acquisition of viewable impression technology company Alenty.
How the Domain Name System (DNS) Works
Came across this neat little video that shows how the Domain Name System or more commonly known as DNS works in an abstract sense. Still confused about DNS? DNSMadeEasy.com simplifies the process. The DNS system is one of the most important and often overlooked pieces of the internet puzzle. If
Digital Advertising Quiz
How much do you know about digital advertising? Take This digital advertising quiz to test your knowledge on the ad ecosystem. Highlight the in between the brackets below the question to reveal the correct answer. How many did you get right? Increasing your digital advertising knowledge will make you a