Ad Operations Archive
10 Effective Mobile App Marketing Strategies for 2021
Are you launching a new mobile app? Launching an app can be a great way to boost your brand and engage your customers. An app allows you to provide more value for your brand to your customers. However, not all businesses find success in their app launch. An app
10 Things AdSense Publishers Should Stop Doing Today To Earn More
Are you wondering what adsense publishers should stop doing? Monetizing a website with AdSense is one of the easiest and most popular ways to make money online. As a publisher, you invest a lot of time and energy into creating great content and maintaining your website. However, If you’re
What is CTV Advertising? Here is a short Definition
CTV stands for connected TV. And CTV advertising is content access by the use of streaming content on TVs, mobile devices, smartphone apps, or OTT (over-the-top) devices. It is a process that has quickly taken the marketing industry by storm. In the past, getting your ads on TV could
Pay-Per-Click Advertising Tools You Need to Know
Pay-Per-Click (PPC) advertising tools are still effective in the modern marketer’s box of tricks. However, there is a misconception that, because it is an approach that costs, it therefore requires less management or effort, because you are throwing money at the approach. In fact, the opposite is true. Upon
Tribal Ad Network Review
Tribal Ad Network is a programmatic ad network founded in 2015, located primarily in the USA and also Romania that works with Publishers and advertisers to implement and monetize primarily desktop and mobile advertisements (banners, CPA, PPC). They offer 300+ campaigns, 100% fill rate, 100% system monitoring and NET5
How Does Geofencing Tech Work?
Whenever anything starts with the word “Geo”, we must understand that it has something to do with Earth. From Geography to Geology, everything is connected to the Earth. The same thing goes with Geofencing. Geofencing is a location-specific service. It gets triggered, on entering a particular location. The article
What is IP targeting?
Location has been a significant factor when it comes to businesses selling goods or advertising services. The adage, “Location, location, location,” does not carry as much worth as it did for previous generations anymore. The introduction of the Internet, and in particular, IP targeting, has revolutionized the way businesses
Localization Testing for Software and Websites – Best Practices
Localization Testing for Software and Websites – Best Practices Recent history is full of blunders made by some “big boy” companies that made the decision to go global. Gerber Baby Foods decided to expand into Africa and used the same label on its jars – the cute baby. What