Ad Operations Archive
Google Allows Publishers to Block Sensationalist Ads
Google Allows Publishers to Block Sensationalist Ads Guest Post by: Freelance SEO Essex Sensationalist Clickbait Could Seriously Damage Your SEO New filters unveiled by Google will block sensationalist, misleading or sensitive content, and the impact on SERP rankings could be significant. However savvy we might think ourselves, we have
Blockchain in Digital Advertising: An Overview
Blockchain in digital advertising is a hot subject. The global ad industry will hit $563.4 billion in 2017 as digital drives growth, and TV spends being overtaken by digital in 2018. With the increasing spend comes new advertising platforms and trading platforms that focus on offering ad operations optimisation
Top Free Resources for Ad Ops Professionals
If you work in Ad Ops, you know that you are on call 24 hours a day, 7 days a week, 365 days a year to ensure your ad stack is flowing and well optimized. If you work on the publisher, supply, demand or vendor side of the business,
What is Supply Path Optimization? (SPO)
Supply Path Optimization Definition Supply path optimization, also known as SPO at a high level is the practice for a buyer of programmatic ad inventory to optimize the channels they buy impressions through as they purchase inventory. Buyers are able to utilize SPO technology to submit bids that are
3 Digital Advertising Trends to Jump On
John Lincoln from Ignite Visibility created a short and effective informational video explaining three digital advertising trends you should jump on before you miss the boat. Video Summary Video Ads Video is the fastest growing medium online for people to consume content. People are looking for video because they simply
7 Tips to Consider When Choosing a DSP
Seven Points To Consider When Launching Your Programmatic Buying Practice And Choosing Demand Side Platform Partners What do we look for when choosing a DSP? Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer. The ecosystem is sophisticated, which is great because that means there
Artifical Intelligence in Ad Tech: 3 Trends
Today’s Guest Post is Sponsored by AdStair Artificial Intelligence(AI) is the buzzword these days in the Startup World. And why not, it’s optimizing our efficiency in everything we do. So, How can Ad Tech be left behind. Better Ad Tech is key to lower CPC prices, higher click-through rates
Affiliate Marketing for Dummies
Affiliate Marketing For Dummies Infographic The truth is that the Internet presents us with a wide range of different things that we can make quite a lot of money with, and affiliate marketing is definitely one of them. A lot of people, however, seem to be widely unaware of