Ad Operations Archive
5 Reasons Why Big Data Matters for Healthcare Marketing
Treatment plans, patient records, prescription information, everything revolving around the healthcare sphere has to be quick, efficient, and up-to-date. With the growth in technology, Big Data is solving many problems, and establishing smooth processes for the healthcare sector. Big data is a term referred to as a large amount
Making the Most Out of Your Business’ Online Presence
These days, it’s an absolute necessity for every business to have its own website. Just about everybody looks up a particular service online before they pull the trigger on a purchase, so you must be visible in your industry as far as the online world is concerned. Many simple
What is Bid Shading? Programmatic Definition Series
If you work in Programmatic advertising, you have likely come across the term “Bid Shading” through conversations with your colleagues or at your local office cooler. If you don’t know what bid shading means, you will have a clear understanding by the end of this article. Here is the
5 Things Tech Startups Should Consider to Outsource
5 Things Tech Startups Should Consider To Outsource Outsourcing is a great way to free up more time for more burning tasks. Coompanies should really consider to outsource certain tasks. It can provide tech startups with operational expense control, continuity, and risk management. In addition to that, startup owners
What is Digital Audio Ad Serving? AdTech Definitions
Digital audio ad serving programatically and directly to a user will be a huge trend and area for growth in 2020. Digital audio ads total around 16 billion dollar’s a year as consumers tune in during the gym, their commutes, work, shopping and relaxing with their smart speakers. Audio
How to Boost your Exposure using Popunders
Guest Post by: PopCash Boost your exposure using popunders ads! As we all now, marketing is the heart of any business these days, so we strongly advise you to use all advertising methods you have access to in order to make yours visible to everyone who has the potential
How to Maximize your Website Profit
Today’s Guest Post comes from AdSpyglass, ad network mediation company which enables publishers to effectively manage multiple networks from a single place to always generate the highest revenue on every single impression. Also, see our review of AdSpyglass We launched our service about three years ago, and during this
Google Allows Publishers to Block Sensationalist Ads
Google Allows Publishers to Block Sensationalist Ads Guest Post by: Freelance SEO Essex Sensationalist Clickbait Could Seriously Damage Your SEO New filters unveiled by Google will block sensationalist, misleading or sensitive content, and the impact on SERP rankings could be significant. However savvy we might think ourselves, we have