Author Archive
Does earned media still have a place in the digital marketing mix?
Have you ever heard of the term earned media? Everyone gets the value of having your own media channels. From blogs to social media accounts and newsletter subscriber lists, owned media is easy to measure and manage. The same holds true for advertising. Purchased media like PPC campaigns, branded
Why In-App Advertising Needs To Open Up To Competition
Spas, Coronavirus, and the Dangers of Pseudoscience The coronavirus has people running scared, and fears leads to rash actions. While top medical professionals are doing everything they can to find a vaccine, others are throwing out unverified pseudoscience that they claim will make the disease go away in a
Easy Steps to Make Money with Affiliate Marketing
Affiliate marketing is a term that has become very popular within the last couple of years. Many people believe that it is a way to get money by doing nothing, but it is a little more complex. Affiliate marketing is a process that starts by promoting other company’s products
Why You Should Invest In Content Marketing
When it comes to promoting your business to a new market to bring new customers from different demographics you should invest in content marketing, period. It’s known to be the best way to effectively promote your business. With a world that is full of advertisements every single place you
4 Ways to Stay Safe While on the Internet
Almost everyone around the globe is online now in some way or another. It’s important to stay safe while on the internet. We know about all the weird and wonderful stuff that’s available to browse and read about, but there’s also a dark side. You might not know a
6 Tips for Better Search Engine Rankings
Having a good SEO strategy in place is one of the best ways possible to drive better search engine rankings and ultimately traffic to your website. It takes the right blend of content that incorporates the various elements of SEO to gain better placements in Google’s search rankings. When
Blogging When You’re Broke: How to Market Your Blog With No Money
According to Tech Jury, there are over 600 million blogs alive today. Blogging changed the landscape of marketing and idea sharing just a few years ago. These days, it’s a permanent and significant part of every field of business and ideas. Learning how to market your blog can help
Is Facial Recognition Safer Than a Fingerprint?
Biometric recognition systems offer plenty of benefits. Have you ever asked the question is facial recognition safer than a fingerprint? Biometric identification is based on the principle that every person has a set of unique data that can be recognized and verified. First biometric identification systems emerged in the