The social media marketing storm has taken over the digital marketing world, with every company having at least one active social media channel. One such channel is YouTube, which is a popular video-sharing site and an effective marketing platform. Started in 2006 as a dating site, YouTube has evolved to become the second most popular search engine after Google, and having a presence there can connect you to clients you never expected. Read for effective YouTube marketing tips.
Focus on keywords and CTAs
Unlike Google, YouTube is a search engine for video content, and different algorithms to rank content. However, similar keyword optimization rules apply. You should always optimize your video titles, descriptions, and tags. This Ultimate Guide for YouTube SEO contains everything you need to know. When done correctly, YouTube SEO can help to improve your channel and videos ranking, views, brand exposure, as well as traffic to your website.
YouTube gives you the option to include keyword tags on a video before posting it to help users find the video by typing in the keyword. For example, if you post a video on wedding flowers, you can use keywords such as #Weddingflowers, #Wedding, or #Fallwedding.
Do not forget to add a call to action at the end of your videos and within the description. It is advisable to use actionable keywords such as subscribe, contact us, visit our online store, or check out the link below.
You don’t have to go viral
When running a YouTube channel, you might be tempted to create content that attracts viewers instead of marketing your brand. Every YouTuber dreams of reaching a million views, but remember, the goal of a YouTube channel for your business is to promote your brand. It is better to make non-viral relevant videos than have content with millions of viewers without conversions.
Have great titles
A good title captures the user’s attention and convinces them to click on your video. The title should present your video’s central idea and communicate it in a captivating and satisfying way to the targeted users. You can use tools such as Coschedule Headline Analyzer or SE Ranking Keyword Suggestion.
Use captivating thumbnails
Captivating thumbnails make the users click on a video right away. It should be relevant to the video content and match the title’s tone. Adding short descriptions on top of relevant images makes them easily recognizable and helps users understand the video’s purpose before clicking on it.
Keep videos short and concise
According to research, most YouTube marketing videos’ duration is around two minutes, and you want to keep yours within this limit. Users easily lose interest in long videos, and you want to drive your point home in as few words as possible. Remember to keep your videos interesting and informative. You can track the performance of each video using YouTube analytics.
YouTube marketing is an essential aspect of any successful digital marketing strategy. If done correctly, YouTube can drive visitors to your site and increase conversions. Remember to read the viewers’ comments to get feedback on your videos.