Author Archive
In With the New! 7 Branding Ideas to Consider in 2020
Does your brand need a refreshing? Having branding ideas in 2020 is an essential element of your overall marketing strategy. Your company’s brand is everything that makes it recognizable to the public, whether that’s your logo, website or any piece of marketing material that you produce. This brand recognition
OTT and CTV: What Definitions You Need to Know in 2020
Around 50 million people in total will have ditched cable or satellite television subscriptions by 2021 thanks to internet bound TV. OTT and CTV are two services that both use the internet, but what is the real difference between them? Find out here: What Is OTT – Over the
Online Advertising: How to Master the Art of Paid Traffic
45% of small businesses are already using pay-per-click (PPC) advertising. By developing a strong online advertising strategy, you can increase traffic. Even better, you can attract the people most likely to become paid customers. Then, you can use compelling call-to-action (CTA) language to inspire those visitors to make a
How To Prepare Your Business For Investors in 2020
Every small business owner dreams about the day that their company will make it into the big leagues, though few of them have the knowhow and experience needed to lure in the equally big investors needed for such an accomplishment. This has the unfortunate side effect of rendering many
How to Create the Ultimate Facebook Ad Template For Better Conversions
Facebook recently reported a 28% year-on-year increase in ad revenue. Advertisers are flocking to Facebook because the platform can deliver great results for a wide range of businesses. That said, if you don’t know how to create effective ad templates, you might struggle to achieve good results with Facebook ads.
5 Tips To Choose The Right Digital Marketing Agency
How do you choose the right Digital Marketing Agency? Digital marketing agencies are a popular choice that many businesses employ to run new schemes and keep up to date on the latest marketing trends so they don’t have to. For busy companies who want the advantages of getting an
Are these Instagram myths ruining your brand?
The rising number of users on Instagram has made it one of the most powerful social media platforms. However, the big numbers bring a lot of Instagram myths, pros and cons – you tend to hear a lot about this platform: What to do, what not to do, how
Become a PPC Master: 10 Best Tips for PPC Campaign Management
Google rakes in billions in advertising revenue each year, and businesses are happy to pay because of the results they enjoy from successful PPC campaign management. When using proper PPC campaign management and strategies to maximize results, you will be happily surprised at what these targeted visitors can do