Do you know about Marketing Evolution? It’s common knowledge that times and trends change. Therefore people adjust, and so do our businesses and the way we apply marketing.
What you think might be logical regarding advertising your business could be the complete opposite. Got your attention now? Good. We’re here to give you the lowdown on the marketing evolution.
Facts You Want to Know About the Evolution of Marketing
Historians of marketing have undergone research into how marketing practices emerged, yet it is uncertain. Some say it began in connection with the rise of consumer culture in the seventeenth and eighteenth-century Europe.
While others suggest otherwise, studies have found evidence of advertising, branding, and packaging, for example, in Pompeii, circa 35 C.E. Forward quite a few centuries to the 1400s, and we have the first-ever print press. It allowed for many opportunities in the marketing field, like the first publication of a prayerbook advertisement in English that appeared in 1472.
In 1704, the first newspaper advertisement was published by the Boston Newsletter, and from there, ads became the norm. Centuries passed and subsequently, the Golden Age of Advertising. In the 1920s, the radio was introduced, and it quickly became the new friend of marketing, although it’s fame hastily dwindled. Enter the 1940s, and the television started to become the preferred medium for advertising.
The success of television marketing was due to the use of moveable pictures in conjunction with the use of sound. Forward to today, and we have the same power of television advertisements in the palms of our hands. Thank you internet, and hello to wifi!
The revolution of the internet has ushered us into the age of more information than ever before, being more accessible than ever before. Suddenly marketing is like a breath of fresh air.
Here’s Why Knowing These Historical Facts Matter
The motive changed drastically too, and they go hand in hand. Where the focus was on selling, it has now become a business of problem-solving and brand awareness. We’re living in the ad-blocker age, and people do not want to sit through ads.
Every teenager wants to know what brand is the new trend to stay on “fleek.” Mothers want to know what safe baby products to use and fathers how to become a DIY home monitoring master.
This ingenious idea of highlighting a solution to a consumer’s problem like DIY instead of the product is becoming more favored.
It does mean that brands have to work harder to gain the trust of their consumers. In the mid-90s, companies like Kelloggs aimed to establish more of a connection between their brand and the viewers. So Tony the Tiger and Snap, Crackle and Pop were born.
To get to the point. Today people have every type of information available, at any time, according to our own choice and preference. Marketing success is achievable when consumers are not battling through banners and pop-up ads on a site.