Author Archive
How to Create a Secret Computer Monitor
Everyone is concerned with privacy on their computers. Deleting your history, setting passwords, hiding your keyboard all all tactics that reduce the chance that an undesirable individual can access your personal files. If you don’t want your significant other, parent or friends seeing some of the taboo websites you
Citi Bike NYC BMX Video
It’s about time someone made a Citi Bike BMX video. This city bike program is the largest of any major city in the United States. Tyrone Williams shows off his BMX skills on the streets of NYC. The program itself is very beneficial for the city and is saving
Guinness: Breaking the Boundaries
https://www.youtube.com/watch?v=xwndLOKQTDs Guinness has made a footprint on the advertising industry with their latest commercial that shows the world what is it to be a true gentleman. This is the kind of advertising that hits people at their core and delivers a powerful message about how Guinness has evolved as
Twitter Acquires MoPub Mobile Exchange
Twitter, Inc the largest micro blogging site on the planet has agreed to purchase MoPub, the “worlds largest mobile exchange and RTB server for iOs and Android devices for about $350 Million in stock. This will allow twitter to control a large market share of the ever growing mobile
Apple to Hire Creative Marketing Specialists
Apple Will Invest Heavily In Creative Marketing Professionals Longtime follows of Apple operations say after years of limiting the the pool of talent from within Apple, the longtime technology powerhouse has plans to grow its in-house creative group. An executive who knows the thinking of upper management of apple
Data Driven Sport of Tennis
Tennis Meets Data Analytics The US Open this year is receiving a technological upgrade to make the event a data driven tennis event. A data and analytic control room in a secret location in Arthur Ashe Stadium in NY is a data center called the “Scoring Operations room.” Officials
AppNexus: Programmatic Ad Exchange
What is AppNexus? AppNexus is an advertising technology company in NYC that built a platform for advertisers and publishers to buy and sell their online display inventory in real time which is known as as Real-Time Bidding. AppNexus also provides data management, optimization tools, granular reporting for all aspects of
Evolution of Online Display Advertising
The Evolution of Online Display Advertising is too complicated to put into words. When i decide to take a look into the annals of digital marketing history, I find myself watching videos that show how different aspects of the industry have co-evolved and connected over time. The Interactive Advertising Bureau