Author Archive
Is Wikipedia Incredible?
H. G. Wells believed what was needed in our ever-growing world was a “ ‘world brain’, a collaborative, decentralized repository of knowledge that would be subject to continual revision”. Jimmy Wales and Larry Sanger have realized Wells’ dreams in creating Wikipedia, an online, collaborative encyclopedia that can be written
Patrick Bateman Horn Rimmed Glasses
There used to be a time when Aviators were the height of individuality, but the fashion industry quickly caught on and they were plastered on every major billboard and were sported by every model on the runway. The same can be said for Wayfarers, Ray-Ban’s most recent attempt to
Online Marketplace Web Optimization Example
Target market SYRBazaar is an online marketplace similar to Etsy that exclusively features products developed by Syracuse University student and alumni designers. Currently, the website targets college students and SU alumni who look to purchase beautiful and unique items. Persona A would be the Syracuse University student who is
Top Reasons to Work in Digital Marketing
Digital Marketing is emerging to be one of the top growth industries in recent history. With Mobile, Display, Programmatic, Affiliate, Toolbar and Online Branding all on the rise, there are several top reasons to work in digital marketing. Top four reasons to work in digital marketing It’s a Growth Industry.
Great Websites for Digital Media News
Top websites for digital media news, views and concepts The digital ad space is very intricate and interlinked. Take one look at the Lumascape and you can imagine why: If an industry professional tells you that they understand exactly how the LumaScape works, they are either a genius or lying and
Analyzing a Publisher’s Performance Metrics
In online advertising reporting and analysis is a big part of determining weather a campaign is successful or not in both the short and long term. I have used many reporting systems during my career in the online ad space and my favorite by far is Appnexus. It is
What is Real Time Bidding? (RTB)
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of
What is Alexa Toolbar and how can it be used?
Website traffic data – essential for the digital ecosystem If you work in the world of Online Advertising you have probably heard about a toolbar called the Alexa Toolbar Alexa is a “Web Information Company” that collects data by utilizing cookies from users who surf the web. It collects