Author Archive
Popular Web Retention Techniques

The most popular site features that impact loyalty include: Saving money, time, free shipping and a wide array of inventory and selection. Along with key features, there are specific tools and policies that encourage return visits, including: free or flat shipping, order tracking, privacy policies and rebates and coupons. Voting, Polls and
Spam: The Basics of CAN-SPAM and Permission Levels

Spam Spam is when you send an unsolicited email to a whole list of people. It is NOT Spam if you take the time to write a personal, one-to-one email to each recipient and the content is unique for each recipient. According to the Message Anti-Abuse Working Group, the amount
Search Engine Heat Maps

Internet users have become more calibrated and optimized when using search engines. What does this mean exactly? Laser eye tests have revealed that when a user types in a search engine term they are focus the majority of their attention on the top three search results. Search engine heat
Xbox One Revealed

From Devour.com: It seems like an eternity since a new gaming console has hit the marketplace. At a gaming conference in Redmont, Washington Xbox One was announced to the public with a core emphasis that users can siphon their TV watching through Xbox. This trend of gaming consoles being
Imaginary Product Creation: Therma Sleeve

Executive Summary Have you ever had a cup of coffee where it was either too warm or too cold? Ever wished that you could control the temperature to your desired preference? Well now you can with our newly designed product called Therma-Sleeve. Our product is a coffee sleeve that
What is Augmented Reality?

So, what is augmented reality? By definition Augmented Reality is is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by a computer-generated sensory input such as sound, video, graphics or GPS data. In this example we can see that data about the environment is layered onto the
Basketball Statistics 101: Four Factor Model

Chapter 28 is called basketball stats 101: The four factor model and this chapter describes how basketball stats are tracked, which stats are important and how individual players and teams should be assessed based on stats. The NBA box score is the official way that game stats are kept
Nike Fuel Case Study

Nike Fuelband: The Future of Exercise? The Nike FuelBand is a new and innovative way to track an individual’s daily physical activity. Whether its walking, running, or jumping this digital wristband has the capability to calculate every step taken and every calorie burned. The band’s “sports-tested accelerometer” gives