Author Archive
Twitter Acquires Mobile Native Ad Company Namo Media
Twitter Buys Namo Media for an Undisclosed Sum Twitter is investing for it’s future with addition of Mobile Native Advertising Company Namo Media. This acquisition will add a product to allow exchange based monetization for application developers. Mobile App developers can use the platform to add a native advertising
AppNexus is Acquiring Viewable Impression Firm Alenty
AppNexus – Bolstering it’s product offering AppNexus is making big moves and has just purchased french based viewable impression firm Alenty, that claims to have developed the first accepted technology to measure impressions that are guaranteed to be “viewed” by a user. A viewable impressionis considered “viewable” if it
Programmatic Advertising 101: Supply and Demand
Programmatic buy side vs sell side infographic What is Programmatic Advertising Supply? Supply in the world of Programmatic is in simplest terms the inventory that a publisher has available to monetize. Supply is the actual impression of the user that views an advertisement on a web page. There are
Twitter makes TweetDeck more Robust
Twitter is strengthening its twitter stream update program, TweetDeck by improving the distribution functionality. Many companies use some form of automation to ensure that their audiences are receiving scheduled updates on tweeter. TweetDeck, organizes the topics and discussions that are the most important to your business. TweetDeck allows you
Coca Cola Friendly Twist Digital Campaign
https://www.youtube.com/watch?v=t9cmoT_wb0A Coca Cola has recently been on top of their viral digital campaigns and have been garnering much of attention from different demographics worldwide. In Coke’s recent campaign called Friendly Twist, they create unique bottles for a college Freshmen class with caps that require another special coke bottle to act as a key to
Kickstarter Success Story: Reading Rainbow Digital Fundraiser
https://www.youtube.com/watch?v=3-XHuNcSMLc Earlier this week, LeVar Burton decided to give Kickstarter a go and see if he could raise a million dollars to bring back the vintage program started in 1983 and rain until 2006, that encouraged kids to read more, Reading Rainbow. Fast forward one day and the internet had
The Programmatic Creative: Solving the Achilles Heel of AdTech
What is Programmatic Advertising and a Programmatic Creative? Programmatic advertising or more commonly known as Real Time Bidding is the result of how digital advertising has evolved from it’s primordial days of buying blind inventory on one website and not having clear performance metrics, to an optimized and highly
Venmo is a Social Network Sending Money App
What is Venmo? If you own a smartphone you have probably heard people talk about the app called Venmo and how great it is. Venmo is an app that provides a service allowing you to send money securely to.. anyone you choose. Let’s face it, most people do not carry enough cash around