Author Archive
The State of Mobile Marketing in 2015
Mobile Everywhere! jbh.co.uk and Smartinsights.com created an eye opening infographic that explores mobile marketing trends in 2015. Mobile adoption is exponentially increasing globally which creates an overwhelming opportunity for producers of mobile friendly content and advertisers to profit. If you are looking to reach a targeted consumer at home, on the go, or even at a
The Mobile Majority Review
Website: www.majority.co Category: demand side platform Monthly Stats: 225m+ data profiles Traffic Minimum: Large traffic Payment Model: CPI, CPA, CPM, CPV, CPC Countries: U.S. and Canada Display: All mobile sizes Mobile: banner ads, interstitials, native, video, and rich media Video: mobile video Targeting: Lat/long, city, DMA, custom GPS, Device,
Growing a Well Balanced Blog: Infographic
Only the finest ingredients! Starting a blog and effectively growing one to the point where you are making some decent ad revenue is not easy. The age old story of a hopeful internet marketer trying to make a living off of a website has been experienced too many times by
revcontent Review
Website: www.revcontent.com Category: Native Advertising Monthly Stats: 250+ Billion recommendations/month Traffic Minimum: 30,000 Payment Model: Advertisers: CPC, auction; Publishers: rev share, flat fee, CPM Countries: Ads are seen on every continent Display: 100% customizable widgets Mobile: 100% customizable widgets Targeting Geographic, demographic, contextual, channel, site-specific About revcontent With over
Mobile Viewability Infographic – The Mobile Majority
The Mobile Majority, a well known leader of mobile advertising technology, created this unbelievable mobile viewability infographic that educates the digital advertising ecosystem about the many complexities of viewability on mobile devices. With the rise of mobile rapidly becoming a very enticing and effective medium for brands to advertise there messages, it has
Supersonic: Mobile Advertising Review
Website: https://www.supersonic.com Category: Supply Side Platform & Demand Side Platform Monthly Stats: +500 Million global users Traffic Minimum: None Payment Model: Net-15 Countries: 100% Global Rate Display: All Mobile sizes Mobile: Interstitials, App Trailers, Offerwall and Ad Mediation Video: Rewarded Video Targeting: Algorithmic Supersonic- The Leading Mobile Advertising Technology
Google on Video Viewability [Infographic]
How viewable are video ads? Think with Google released an infographic to educate the industry on how viewability is measured on video ads. Video ads have become a major source of revenue for publishers, preferred creatives for advertisers and a segment of the industry that needs to go under the microscope to
What is Programmatic Direct?
Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and selling of advertising via workflow automation and algorithms. Direct simply means that the buyers and sellers of ad inventory know each other.The term programmatic