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Supersonic Releases Latest Video Mediation Upgrade Extending Premium Platform to All Developers
Supersonic Releases Latest Video Mediation Upgrade Extending Premium Platform to All Developers Latest Mediation SDK Rounds Out Industry’s Largest Rewarded Video Platform Reaching 500MM Active Users Globally SAN FRANCISCO, CA — May 5, 2015 – Supersonic, Inc. (www.supersonic.com), the leading mobile app monetization and marketing platform, today revealed its
ExoClick opens up its platform with its new v1 API
ExoClick opens up its platform with its new v1 API ExoClick, the innovative ad network, today announced that it has opened up its platform to developers, clients and partners with the launch of v1 of its brand new API. This version 1.0 of the API allows advertisers and publishers
What is a Private Marketplace? (PMP)
Defining a Private Marketplace The term “Private Marketplace” has become one of the most widely used buzzwords in digital advertising. A Private Marketplace, also known as a PMP is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers. Private Marketplace
Google’s April 21st Mobile Search Update
Mobilegeddon is here! Yes, people on the internet are actually calling Google’s newest update Mobilegeddon. Google Webmaster Central Blog: Rolling out the mobile-friendly update https://t.co/jgCzADvwix via @googlewmc — Google Webmasters (@googlewmc) April 21, 2015 If you do not have a mobile optimized website, you should definitely make the
OpenX Review
OpenX Key Information Website www.OpenX.com Category Supply Side Platform Monthly Stats 100+ Billion Ad Impressions Traffic Minimum Large Traffic Payment Model Rev Share, CPM Countries Global, 100% Fill Display 300×250, 728×90, 160×600, 300×600 Mobile 320×50, 300×250, 728×90, 160×600 Video VAST Compatible Video Player Targeting Content, audience, geography, technology, and
The Simple Truth about Viewability
Marco Muzzi has created a wealth of of educational videos about the digital advertising ecosystem. His example of how viewability is measured in digital marketing is a great introduction to one of the most important segments of the industry. Think about it, in traditional advertising how do you measure if your message
Life At the Appnexus Offices!
What is it like to work at AppNexus? CEO Brian O’Kelly invented one of the largest and most fully developed open real time digital media exchange platforms. AppNexus is more then one of the most important digital advertising technologies ever invented. If you have never been to the office before, you are missing out..
Native Advertising: The Top Infographics
Native advertising infographics will help you understand the many aspects of the native advertising ecosystem. This form of engaging an audience seamlessly integrates the advertising message into the content, creating an organic and relevant experience for the user and allows for an advertiser to send a powerful message. For more on