Understanding Programmatic Advertising – IAB
The Interactive Advertising Bureau, more commonly known in the industry as the IAB delivers the most concise definitions of digital advertising concepts. Learn what programmatic is from industry professionals. What is Programmatic Advertising? Quotes Carl Kalapesi, the Senior Director of Industry Initiates of the IAB defines drogrammatic as: Programmatic
How to Build an Amazon aStore
Build an Amazon aStore – Step by Step Guide The amazon affiliate program can be a very Powerful monetization tool that adds a new source of revenue for your website or blog. For example if you your website niche is fitness equipment, you can make a branded store and sell amazon
Centro Brand Exchange Review
Centro Brand Exchange Review Centro, a privately held company founded in 2001 with over 500 employees currently has been building media management software for over 13 years to engage targeted audiences across all channels of digital. Their software and services provide value in major ways: Eliminate unnecessary waste. Improve human
The Rubicon Project Overview
What is The Rubicon Project? Website www.Rubiconproject.com Category Supply Side Platform Monthly Stats 600+ Million Uniques per month Traffic Minimum Generally High Comscore/Alexa Ranking Payment Model N/A Countries 100% Global Fill Display 160×600, 300×250, 728×90, 300×600 Mobile N/A Video N/A Targeting Algorithmic Rubicon is one of the large players in
bRealTime Overview
What is bRealTime Select? Website www.bRealTime.com Category Programmatic Marketplace Montly Stats 400+ Million Uniques Traffic Minimum High Traffic, High Quality Payment Model Revenue Share, CPM, Floor CPM Countries Global, 100% Fill Display Standard IAB Sizes, Anchors, Sliders Mobile Standard IAB Sizes, Anchors, Interstitials, Overlays, Video Varied Targeting Cookie, Retargeting,
Google Ad Exchange Overview
Google Ad Exchange Overview Google Ad Exchange, also known as the DoubleClick Exchange, DoubleClick, or Google ADX is the most widely used and most reliable digital advertising exchange for publishers, networks and advertisers/agencies on the market today. DoubleClick has two main products to serve it’s clients, DoubleClick Digital Marketing known as
Preventing Fraud in Programmatic Advertising
Fraud in Programmatic Advertising Marco Muzzi from AcquityAds is one of the good guys in the digital advertising Industry. His educational video is spot on in educating the public about what digital advertising fraud is in Programmatic, also known as Real-Time Bidding (RTB) and the preventative measures used to combat fraud.
How internet advertisers are reading your mind!
https://www.youtube.com/watch?v=8KYugpMDXAE Digital Advertising: Tracking the Trackers The Economist published an insightful video answering the question: how do internet advertisers read our minds? If you think about it, we are online all the time. Every time we click, thousands of third party companies have the opportunity to harvest and make insights about