Programmatic: The Top Infographics
Programmatic infographics will help you visualize the digital advertising ecosystem. Here are the best ones to help you understand the automation of digital advertising. 1. The Life of an Ad Programmatic ad impressions are born and live in around .36 of a second. From the moment a page loads,
6+ Places to Buy and Sell Websites (Updated 2020)
6+ Places to Buy and Sell Websites Buying and selling established websites, also known as website flipping can become a very lucrative side business, passive income stream, or even a full time business venture when planned and executed effectively. Here are 6+ marketplaces for buying and Selling Websites. Always fully research
Online Ads 101: What are Search Ads?
What are search ads? Online Ads 101 delivers another concise video to help us understand how search ads work. We search for just about anything and everything each and every day without stopping and thinking how paid search actually works. Search ads appear on the results page of a
Getting the IAB Digital Media Sales Certification
Everyone wants to work in digital advertising! It’s 2015 and everyone wants to find a way to get their foot in the door of the digital advertising industry. Who wouldn’t want to be in one of the most creative, lucrative, technologically driven industries that is poised to continue on it’s
Apple Watch Advertisement
https://www.youtube.com/watch?v=1Ql0Z8Il73s Apples New Watch Ad Apple does not need to speak any words to describe the awesomeness of the Apple watch in their first advertisement for the product. On April 4th, 2015 Apple is releasing the watch for sale to the general public. The Apple watch has been long anticipated
Fraud in Video Advertising
The shift to digital video advertising The Wall Street Journal gives us key information regarding fraud in video advertising. Advertisers were expected to spend over $68 billion 2014 on television ads. With the shift of advertising dollars moving online, publishers and advertisers have adjusted their strategies on how they buy
How an Ad Server Works
https://www.youtube.com/watch?v=MFb1eCuRfBI How does an Ad Server work? When a user decides to go online, they type the URL in their browser that they want to visit. The media owner, who owns the website, probably has their site hosted on a shared web server from a company like GoDaddy or
Understanding Native Advertising
What is Native Advertising? The Interactive Advertising Bureau created a wonderful video to define native advertising. Patrick Albano, the VP of Sales for Mobile, Social and Innovation for Yahoo sums up native advertising perfectly: Native advertising is something has become very popular over the last few years. Quite simply it