Google Ad Exchange Overview
Google Ad Exchange Overview Google Ad Exchange, also known as the DoubleClick Exchange, DoubleClick, or Google ADX is the most widely used and most reliable digital advertising exchange for publishers, networks and advertisers/agencies on the market today. DoubleClick has two main products to serve it’s clients, DoubleClick Digital Marketing known as
Preventing Fraud in Programmatic Advertising
Fraud in Programmatic Advertising Marco Muzzi from AcquityAds is one of the good guys in the digital advertising Industry. His educational video is spot on in educating the public about what digital advertising fraud is in Programmatic, also known as Real-Time Bidding (RTB) and the preventative measures used to combat fraud.
How internet advertisers are reading your mind!
https://www.youtube.com/watch?v=8KYugpMDXAE Digital Advertising: Tracking the Trackers The Economist published an insightful video answering the question: how do internet advertisers read our minds? If you think about it, we are online all the time. Every time we click, thousands of third party companies have the opportunity to harvest and make insights about
How Real Time Bidding Works for Publishers
How Real Time Bidding (RTB) Works Video Improve Digital, a Programmatic company and MediaMath, one of the most well known Demand side platforms created a concise video that explains how real time bidding (RTB) works for the publishers who power the digital economy of the internet. “The Battle of The
Digital Advertising Trends by Acesse Ads
https://www.youtube.com/watch?v=l54PvonPIYg Acesse Ads created a great video about some of the mind blowing digital advertising trends here in 2015. Acesse Ads search recorded 450 million searches in the last year. Key Digital Advertising Trends in 2015: 40% of the world’s population is online. Data is DNA of the internet and
IAB on Viewability 2015
The Interactive Advertising Bureau (IAB), the watchdog agency that sets the standards for the digital advertising industry created a video to report on viewability trends and statistics for 2015. With viewbility and ad fraud still being a major concern for advertisers, it is very important that all of the stakeholders in
Video Ad Network List: Top Video Monetization Companies
Popular Video Ad Networks Publishers who have a ton of video inventory to monetize often face the problem of finding the right partners who have high quality video advertisers. Sometimes it takes a good video ad network review to understand what unique value a potential partner can offer. DigitalAdBlog has
50 Top Ad Networks List 2020
Most Popular Ad Networks of 2020 DigitalAdBlog has curated the top digital ad networks all in one place. Have fun exploring and let us know your experience with each network. Keep this page bookmarked as it will be constantly updated with more information. For more information about ad networks are