How Real Time Bidding Works for Publishers
How Real Time Bidding (RTB) Works Video Improve Digital, a Programmatic company and MediaMath, one of the most well known Demand side platforms created a concise video that explains how real time bidding (RTB) works for the publishers who power the digital economy of the internet. “The Battle of The
Digital Advertising Trends by Acesse Ads
https://www.youtube.com/watch?v=l54PvonPIYg Acesse Ads created a great video about some of the mind blowing digital advertising trends here in 2015. Acesse Ads search recorded 450 million searches in the last year. Key Digital Advertising Trends in 2015: 40% of the world’s population is online. Data is DNA of the internet and
IAB on Viewability 2015
The Interactive Advertising Bureau (IAB), the watchdog agency that sets the standards for the digital advertising industry created a video to report on viewability trends and statistics for 2015. With viewbility and ad fraud still being a major concern for advertisers, it is very important that all of the stakeholders in
Video Ad Network List: Top Video Monetization Companies
Popular Video Ad Networks Publishers who have a ton of video inventory to monetize often face the problem of finding the right partners who have high quality video advertisers. Sometimes it takes a good video ad network review to understand what unique value a potential partner can offer. DigitalAdBlog has
50 Top Ad Networks List 2020
Most Popular Ad Networks of 2020 DigitalAdBlog has curated the top digital ad networks all in one place. Have fun exploring and let us know your experience with each network. Keep this page bookmarked as it will be constantly updated with more information. For more information about ad networks are
AppNexus to Acquire Device Mapping Tech Startup MediaGlu
AppNexus and MediaGlu Mediaglu, founded in 2010 is a start up in Baltimore, MD specializing in device mapping technology that allows an advertiser to track a user across multiple devices. It has been announced that AppNexus, one of the largest programmatic digital advertising exchanges will be acquiring the Company. There
5 Most Annoying TV Commercials of 2014
2014 is coming to a close finally. Let’s face it, you were exposed to a tremendous amount of advertising this year. Let’s have a toast to the most annoying TV commercials that we will never get out of your impressionable minds. 1. Cellino and Barnes Have to give Cellino and Barnes a round
Yieldmo on the cutting edge of Mobile Creative
Bad mobile creatives plague the ecosystem. Publishers today are often confused and misled on what kind of ad units and networks to work with on their mobile devices. For a long time a banner with a tiny “x” out button with a variety of designs was the bread and