Google on Video Viewability [Infographic]
How viewable are video ads? Think with Google released an infographic to educate the industry on how viewability is measured on video ads. Video ads have become a major source of revenue for publishers, preferred creatives for advertisers and a segment of the industry that needs to go under the microscope to
What is Programmatic Direct?
Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and selling of advertising via workflow automation and algorithms. Direct simply means that the buyers and sellers of ad inventory know each other.The term programmatic
Supersonic Releases Latest Video Mediation Upgrade Extending Premium Platform to All Developers
Supersonic Releases Latest Video Mediation Upgrade Extending Premium Platform to All Developers Latest Mediation SDK Rounds Out Industry’s Largest Rewarded Video Platform Reaching 500MM Active Users Globally SAN FRANCISCO, CA — May 5, 2015 – Supersonic, Inc. (www.supersonic.com), the leading mobile app monetization and marketing platform, today revealed its
ExoClick opens up its platform with its new v1 API
ExoClick opens up its platform with its new v1 API ExoClick, the innovative ad network, today announced that it has opened up its platform to developers, clients and partners with the launch of v1 of its brand new API. This version 1.0 of the API allows advertisers and publishers
What is a Private Marketplace? (PMP)
Defining a Private Marketplace The term “Private Marketplace” has become one of the most widely used buzzwords in digital advertising. A Private Marketplace, also known as a PMP is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers. Private Marketplace
Google’s April 21st Mobile Search Update
Mobilegeddon is here! Yes, people on the internet are actually calling Google’s newest update Mobilegeddon. Google Webmaster Central Blog: Rolling out the mobile-friendly update https://t.co/jgCzADvwix via @googlewmc — Google Webmasters (@googlewmc) April 21, 2015 If you do not have a mobile optimized website, you should definitely make the
OpenX Review
OpenX Key Information Website www.OpenX.com Category Supply Side Platform Monthly Stats 100+ Billion Ad Impressions Traffic Minimum Large Traffic Payment Model Rev Share, CPM Countries Global, 100% Fill Display 300×250, 728×90, 160×600, 300×600 Mobile 320×50, 300×250, 728×90, 160×600 Video VAST Compatible Video Player Targeting Content, audience, geography, technology, and
The Simple Truth about Viewability
Marco Muzzi has created a wealth of of educational videos about the digital advertising ecosystem. His example of how viewability is measured in digital marketing is a great introduction to one of the most important segments of the industry. Think about it, in traditional advertising how do you measure if your message