Fraud in Video Advertising
The shift to digital video advertising The Wall Street Journal gives us key information regarding fraud in video advertising. Advertisers were expected to spend over $68 billion 2014 on television ads. With the shift of advertising dollars moving online, publishers and advertisers have adjusted their strategies on how they buy
How an Ad Server Works
https://www.youtube.com/watch?v=MFb1eCuRfBI How does an Ad Server work? When a user decides to go online, they type the URL in their browser that they want to visit. The media owner, who owns the website, probably has their site hosted on a shared web server from a company like GoDaddy or
Understanding Native Advertising
What is Native Advertising? The Interactive Advertising Bureau created a wonderful video to define native advertising. Patrick Albano, the VP of Sales for Mobile, Social and Innovation for Yahoo sums up native advertising perfectly: Native advertising is something has become very popular over the last few years. Quite simply it
Digital Marketing Mobile Trends in 2015
Hopping Online Marketing shares some amazing statistics regarding mobile trends in 2015. 2015, the year of Mobile. There truly is a is a mobile movement going on. The trend of smartphone growth globally is spreading so quick and rapidly that sometimes we do not realize how connected we are to
Audience Based Digital Advertising Guide
Audience Based Digital Advertising https://www.youtube.com/watch?v=BQf4u-1Rlcg&list=PL6CC18E06171664AB Audience Science is committed to create a better online experience overall for everyone while simultaneously fostering a safe online environment where users feel secure about their personal data. Similar to television magazines and the radio, the content we see on the internet is funded
How an Ad is Served in Real Time Bidding (RTB)
Serving an Ad in Real Time The Interactive Advertising Bureau released a video that shows the process behind how an an ad is served in Real Time Bidding (RTB). When you visit a webpage with your desktop browser, a complex process of content selection and delivery begins.Video and Mobile device’s
The Online Advertising Ecosystem Explained
Online Advertising: simple or complex? Global Rev Gen explains the Online Advertising Ecosystem in a picture perfect image. The digital world is thought of as being crowded, complex and changing at an exponential rate. It’s not easy to stay up to date with the latest digital advertising trends which can
The History of Advertising in 60 Seconds!
Thank you Adobe for this essential digital advertising video that gives a nostalgic look through advertising history. Advertising has evolved from simple newspaper ads, to complex and highly targeted messages brands can customize for each and every consumer in all aspects of every day life. The History of Advertising