Despite the ad industry is experiencing challenging times due to COVID-19, the previous growth in programmatic advertising brought up a lot of essential questions like regulation, transparency, cookie-less future, and ethics issues in the spotlight. Programmatic is encompassing new digital channels including wearables, interactive TV networks, and even in-car

In 2019, chatbots have taken the marketing world by storm. We could hear about them on digital conferences covering cutting-edge marketing technologies, and we often heard examples of major brands and companies employing the power of AI and machine learning through chatbots. The reason for this renaissance in chatbots

We live in a world that is always changing and where new information is available every minute. That is a very challenging environment for both content creators and consumers.  Research shows that our collective attention span has dropped significantly, while some even suggest it has come down to eight

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