In the past, businesses were only competing with other stores on the high street in their hometown, but the internet has changed all of that. The internet has opened up a world of possibilities for businesses, but it has also brought additional competition right to their front door. Businesses all across Australia are now competing with businesses from China, Singapore, Germany, and the United Kingdom. This is why it is essential that you try to create some sort of competitive distance between you and them.
Take the essential first steps.
One way to do this, is to set up a blog for your business, and even though we are now in 2020, many businesses have still not taken these essential first steps. There are so many benefits associated with blogging for your business, and businesses like Amber Tileshave already set up a blogging page, and are reaping the many benefits from that. The following are just some of the many benefits associated with setting up a blog page.
Speak directly to your customers
A blog is a necessary platform for your business, as it allows you to converse with your current and potential customers, and after reading your blogs, they will have a better understanding of what it is that you do, and how it benefits them. You’re not trying to sell them something, but you are in fact, trying to educate them, and from this comes trust and customer loyalty.
It helps to answer questions
A blog allows you to answer questions that many customers want to ask. In a lot of situations, the same question gets asked again and again, and because you have a blog, you only have to respond one time, and then other customers can respond to that answer. This can take a little bit of pressure off your customer service representatives who have to deal with hundreds, if not thousands, of questions every single day.
Share your passion
Every business owner gets excited about what it is that they have to sell, or what service they have to offer. It is only fair, therefore, that your customers get to experience this passion as well. Passion is indeed contagious, and potential customers like to hear from the real you, occasionally. People are drawn to other people who have issues just like them, and they will respond positively when you have something to say.
Blogs help to keep your website fresh, and it is a great way to promote special offers that you may be offering, and your customers will want to know about these. It is also a great way to bring attention to essential employees, and loyal customers who help your business to grow and thrive. You can also put feelers out for a new marketing campaign, and you get to read about customer opinions with regards to this.