RTB Archive
AppNexus Releases Next Generation Media Buying Console
AppNexus, a New York City based display and mobile online advertising trading platform has officially set live the next generation of its UI called AppNexus The Next Generation. The New console has been in development for a while now and has a slew of promising features. The goal of
AppNexus: Programmatic Ad Exchange
What is AppNexus? AppNexus is an advertising technology company in NYC that built a platform for advertisers and publishers to buy and sell their online display inventory in real time which is known as as Real-Time Bidding. AppNexus also provides data management, optimization tools, granular reporting for all aspects of
What is Real Time Bidding? (RTB)
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of