RTB Archive

What is Open Auction Pricing in Programmatic?

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Open Auction Pricing in Digital Advertising Open auction pricing in programmatic advertising is a tactic used to expose a publishers inventory to the largest potential pool of advertisers. In an optimal real time bidding auction with revenue being the most important value, every single impression should be sold to

The Mini Ecosystem of a Programmatic Ad Network

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How A Programmatic Ad Network Works: Analysis You may have once asked the question to yourself – how is a programmatic ad network structured The goal of programmatic advertising is to serve a creative to the right user on the right device at the right place at the right time while continually

Packaging Programmatic Inventory With AppNexus Deal ID

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 AppNexus Deal ID: What is it? AppNexus is a digital advertising exchange for advertisers and publishers that is being talked about in the media lately with impending IPO. Let’s face it, there are so many programmatic buzz words that when you hear them each and every day they start to

Programmatic Ad Inventory: Impression Waterfall and the CPM Floor Model

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Selling Digital Ad Space in the CPM Floor model: Publishers who work with multiple ad networks often have a solid idea of what their inventory is worth. Knowledge empowers publishers to extract the maximum value out of their ad space in this “programmatic bull market” we are seeing in 2014.

Programmatic Ad Impressions Transact in 200 milliseconds

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Programmatic Ad Impressions Video MediaCrossing created a spot on video that demonstrates the life of a programmatic ad impression. The digital advertising ecosystem is complex, even with the lumascape and other infographics about RTB, it is difficult to understand the concept of programmatic. When a user loads a web page