RTB Archive

Programmatic to Take off in 2016

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33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016.  Infographic Summary 2015 A Look back Standards emerge – IAB declares war on ad blockers to stem off loss of 22 billion Verified by TAG launched to fight digital ad fraud Buyer demand vendors offer 100% viewabilitity and

Social Trends and Related Data Insights in Programmatic Targeting

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How to use social trends and related data insights for programmatic display targeting. by Ivan Roubtsov @ AdGear Technologies, Inc. I got inspired to write this piece after reading about Volvo’s campaigns on Time Inc., where they targeted content that was trending on social media among Time readers. Any company

ExoClick opens up its platform with its new v1 API

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ExoClick opens up its platform with its new v1 API ExoClick, the innovative ad network, today announced that it has opened up its platform to developers, clients and partners with the launch of v1 of its brand new API. This version 1.0 of the API allows advertisers and publishers

Programmatic Company Choozle Integrates with BannerFlow

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Programmatic Ad Tech Company Choozle Integrates BannerFlow’s Platform Providing Simple HTML5 Display Ad Creation Integration provides marketers with a complete toolkit to develop display ads based on insights and run effective programmatic advertising campaigns DENVER – March 31, 2015 – Today, Choozle, provider of the world’s most intuitive digital

Programmatic: The Top Infographics

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Programmatic infographics will help you visualize the digital advertising ecosystem. Here are the best ones to help you understand the automation of digital advertising. 1. The Life of an Ad Programmatic ad impressions are born and live in around .36 of a second. From the moment a page loads,