RTB Archive

How an Ad is Served in Real Time Bidding (RTB)

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Serving an Ad in Real Time The Interactive Advertising Bureau released a video that shows the process behind how an an ad is served in Real Time Bidding (RTB). When you visit a webpage with your desktop browser, a complex process of content selection and delivery begins.Video and Mobile device’s

Understanding Programmatic Advertising – IAB

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The Interactive Advertising Bureau, more commonly known in the industry as the IAB delivers the most concise definitions of digital advertising concepts. Learn what programmatic is from industry professionals. What  is Programmatic Advertising? Quotes Carl Kalapesi, the Senior Director of Industry Initiates of the IAB defines drogrammatic as: Programmatic

How Real Time Bidding Works for Publishers

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How Real Time Bidding (RTB) Works Video Improve Digital, a Programmatic company and MediaMath, one of the most well known Demand side platforms created a concise video that explains how real time bidding (RTB) works for the publishers who power the digital economy of the internet. “The Battle of The

AppNexus to Acquire Device Mapping Tech Startup MediaGlu

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AppNexus and MediaGlu Mediaglu, founded in 2010 is a start up in Baltimore, MD specializing in device mapping technology that allows an advertiser to track a user across multiple devices. It has been announced that AppNexus, one of the largest programmatic digital advertising exchanges will be acquiring the Company. There

Pixalate RTB Global Seller Trust Index

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The first Programmatic Seller Trust Index by Pixalate Pixalate released the first ever real time bidding global seller trust index to rate and rank top digital advertising companies that sell online media. Buyers are often faced with many issues when purchasing impressions on ad exchanges such as fraud, wasted ad dollars,