RTB Archive

Key challenges faced on the programmatic playground

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Publishers in 2018 face an array of barriers to profitability. Platforms are competing for publisher revenues, programmatic intermediaries pile on the costs to facilitate new ad buys, and ad opportunities are compromised by consumers using ad blockers. FatTail explores in detail some of the key challenges faced on the

How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

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A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –

2017 Programmatic Trends Publishers Should Know

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2017 Programmatic Trends Publishers Should Know Zev Newman is the Content Marketing Specialist at Imonomy, an In-Image platform. Zev manages Imonomy’s content strategy, social media marketing, and SEO. He loves the Detroit Lions, learning just about anything, and writing about the world of online publishing, marketing, and advertising. Connect

6 Best Practices for RTB (Real Time Bidding)

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Smart Ad Server created a handy infographic showing 6 best practices for RTB (Real Time Bidding). What other tips would you recommend? See Also: TLVMedia Explains Real Time Bidding How an Ad Server Works Top Programmatic Infographics Header Bidding Guide for Dummies     Infographic Summary – Best Practices

The Challenges of Programmatic Ad Buying

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The Challenges of Programmatic Ad Buying A Guest Post from Bannerflow: “The easy-to-use platform for building, scaling, publishing and optimizing banner ad campaigns. All HTML5, and programmatic ready.” Programmatic Company Choozle Integrates with BannerFlow Have you ever considered what are the challenges of programmatic advertising? For a couple of