RTB Archive
Programmatic Ad Inventory: Impression Waterfall and the CPM Floor Model
Selling Digital Ad Space in the CPM Floor model: Publishers who work with multiple ad networks often have a solid idea of what their inventory is worth. Knowledge empowers publishers to extract the maximum value out of their ad space in this “programmatic bull market” we are seeing in 2014.
Programmatic Ad Impressions Transact in 200 milliseconds
Programmatic Ad Impressions Video MediaCrossing created a spot on video that demonstrates the life of a programmatic ad impression. The digital advertising ecosystem is complex, even with the lumascape and other infographics about RTB, it is difficult to understand the concept of programmatic. When a user loads a web page
Programmatic Advertising 101: Supply and Demand
Programmatic buy side vs sell side infographic What is Programmatic Advertising Supply? Supply in the world of Programmatic is in simplest terms the inventory that a publisher has available to monetize. Supply is the actual impression of the user that views an advertisement on a web page. There are
The Programmatic Creative: Solving the Achilles Heel of AdTech
What is Programmatic Advertising and a Programmatic Creative? Programmatic advertising or more commonly known as Real Time Bidding is the result of how digital advertising has evolved from it’s primordial days of buying blind inventory on one website and not having clear performance metrics, to an optimized and highly
AppNexus Releases Next Generation Media Buying Console
AppNexus, a New York City based display and mobile online advertising trading platform has officially set live the next generation of its UI called AppNexus The Next Generation. The New console has been in development for a while now and has a slew of promising features. The goal of
AppNexus: Programmatic Ad Exchange
What is AppNexus? AppNexus is an advertising technology company in NYC that built a platform for advertisers and publishers to buy and sell their online display inventory in real time which is known as as Real-Time Bidding. AppNexus also provides data management, optimization tools, granular reporting for all aspects of
What is Real Time Bidding? (RTB)
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of