What is Supply Path Optimization? (SPO)
Supply Path Optimization Definition Supply path optimization, also known as SPO at a high level is the practice for a buyer of programmatic ad inventory to optimize the channels they buy impressions through as they purchase inventory. Buyers are able to utilize SPO technology to submit bids that are
Transparency in Header Bidding Should be Yesterday’s News
Today’s Guest Post is Sponsored by PubWise.io. PubWise is a SaaS application that manages the entire header bidding technology for any website or multiple websites. It eliminates long setup times, optimizes ongoing management, provides best in-class data analytics, and uses real-time optimizations powered by machine learning and artificial intelligence. Transparency in
Maximizing Revenues with Mobile DSPs
Maximizing Revenues with Mobile DSPs Guest Post by: Neelam Birthare, Team MobiVisits Mobile DSPs are advancing the digital advertising ecosystem. Gone are the days when advertising was about sponsored, non-personal message dedicated to branding and promotion, modern marketing communication is more accountable, data driven and result-oriented. With the advent
How Click Fraud Is Costing The PPC Industry Billions
How Click Fraud Is Costing The PPC Industry Billions Ever since the introduction of pay per click ads back in the early 2000’s their popularity and use has taken off significantly. With the ability to allow any business to advertise their products and services online, it’s easy to see
What is ads.txt? History and Definition
So, what is Ads.txt? Ads.txt is a relatively new but successful initiative by the IAB Tech Lab to bring transparency and reduce fraudulent activities in the digital advertising ecosystem. Ads.txt is a simple solution to the rampant problem of ad fraud, confusion and reselling of inventory without a publishers
Header Bidding Network List
Header bidding has taken the digital advertising industry by storm. Here is a curated list of the top header bidding networks for client side, server to server (S2S) and header bidding analytics platforms. If we are missing a network, please reach out via our contact form. If you are
3 Digital Advertising Trends to Jump On
John Lincoln from Ignite Visibility created a short and effective informational video explaining three digital advertising trends you should jump on before you miss the boat. Video Summary Video Ads Video is the fastest growing medium online for people to consume content. People are looking for video because they simply
Key challenges faced on the programmatic playground
Publishers in 2018 face an array of barriers to profitability. Platforms are competing for publisher revenues, programmatic intermediaries pile on the costs to facilitate new ad buys, and ad opportunities are compromised by consumers using ad blockers. FatTail explores in detail some of the key challenges faced on the