Viewability Archive

6 Digital Marketing Tactics to Try When Reaching B2B Clients

Reaching B2B clients that will be interested in your product or service can be challenging. Due to the high amount of competition in every industry, it can be difficult to widen your reach and gain more clients. Thanks to the internet, B2B companies have a large range of online

The Ultimate Guide to Monetizing Your Online Presence

Are you a content creator or influencer looking for ways to monetize your online presence? Chances are, if you’ve stumbled here, the answer is yes! You’re not alone—monetizing social media accounts and websites has become increasingly popular amongst digital creatives. But how do you make sure it’s done correctly

Strategies to Successfully Market Your OnlyFans Account

In the ever-evolving landscape of digital content creation, platforms like OnlyFans have provided individuals unprecedented opportunities to showcase their talents and connect with a global audience. However, navigating the competitive world of online content requires strategic promotion. Whether you’re an established creator or just starting, these tried-and-true methods will

How To Use Digital Marketing To Help Sell Industrial Machinery

Heavy equipment and industrial machinery are used for everything from erecting massive structures to building roads, and they’re used everywhere people go to keep up with an expanding global economy and population growth. However, as the global economy gets increasingly competitive, selling industrial machinery becomes harder to accomplish. Fortunately,

5 Tips for Branding Success That Will Make Your Business Stand Out

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In today’s business climate, the word “branding” has become key in any company’s marketing strategy. Branding is the promise a business makes to its customers. Your company’s brand signals the nature of your product and how you differ from other companies that carry the same product. Your company’s brand is

3 Signs You Need Help From a Branding Agency

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Do you know who you are? Do your customers know who you are? If your business suffers from a lack of clear identity in your office (or the marketplace), it might be time for help from a branding agency. Branding isn’t one of those “entrepreneurial” words that you should

The Science Behind Viewability Standards

“IPG Media Lab partnered with Integral Ad Science and Cadreon to conduct a large-scale scientific research study, involving nearly 10,000 participants and 189 different ad scenarios, meant to quantify the relationship between viewability and brand metrics. Although the study is not meant to rewrite existing standards, it serves as

How a Publisher Can Improve Viewability

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Have You Audited your Viewability Lately? In 2016 it is essential for content publishers to be aware and do everything they can to improve viewability metrics. According to Digiday Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For