Ad Fraud Archive
The True Value of a Security Alarm System
Your business and your assets are valuable. If either are compromised or stolen, it can take months or years to recover. Time is money, and anytime your business can’t function it’s money you didn’t earn. Just like we need to protect our identity and personal information, we also need
Two Digital Industries That Need Tighter Regulation
We are currently living through something of a digital revolution that some are referring to as “Industry 4.0.” In this world, not only are fresh industries springing into life that simply couldn’t have existed before, but legacy industries are also changing the way they operate in order to keep
AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks
AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks Dublin, 5 September 2019. AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released its second Security Violations Report for Q2 2019. For the report AdSecure analysed more than
AdKernel & AdSecure announce new integration to stop ad cloaking & protect RTB & PPC campaigns against digital threats
AdKernel & AdSecure announce new integration to stop ad cloaking attacks & protect RTB and PPC campaigns against digital threats Dublin/New York 27th August 2019 – AdKernel, the leading white label ad serving provider, and AdSecure, the rapidly growing ad security startup, are excited to announce the launch of
The Advertising Industry is Cleaning Up
The Advertising Industry is Cleaning Up Advertisers, consumers, and publishers are at a loss when it comes to advertising. Consumers are often exposed to ads that are irrelevant and they have to worry about data harvesters profiting off of their personal information, publishers use bot farms to boost their
How Click Fraud Is Costing The PPC Industry Billions
How Click Fraud Is Costing The PPC Industry Billions Ever since the introduction of pay per click ads back in the early 2000’s their popularity and use has taken off significantly. With the ability to allow any business to advertise their products and services online, it’s easy to see
What is ads.txt? History and Definition
So, what is Ads.txt? Ads.txt is a relatively new but successful initiative by the IAB Tech Lab to bring transparency and reduce fraudulent activities in the digital advertising ecosystem. Ads.txt is a simple solution to the rampant problem of ad fraud, confusion and reselling of inventory without a publishers
Why Understanding Click Fraud is Important
Why is Understanding Click Fraud Important? Digital advertising is not only a highly effective way of reaching your target audience, but it has also one of the billion dollar industries today. However, the real question remains whether all those clicks or views are actually being generated by your real