Ad Fraud Archive
What is Domain Masking? This Infographic Explains it
Adtech analytics company Pixalate reported in the past that fraud ad networks are engaging in the practice of selling ad impressions from low quality domains making the buyer think they are buying one domain when they are really appearing on a completely different website. This practice is called domain
Preventing Fraud in Programmatic Advertising
Fraud in Programmatic Advertising Marco Muzzi from AcquityAds is one of the good guys in the digital advertising Industry. His educational video is spot on in educating the public about what digital advertising fraud is in Programmatic, also known as Real-Time Bidding (RTB) and the preventative measures used to combat fraud.
GeoEdge Ad Verification
What is GeoEdge? GeoEdge is a premium provider of ad verification and transparency solutions for publishers and ad platforms. GeoEdge guards against non-compliance, malware, inappropriate content, data leakage, ad operational, and performance issues. Ad ops teams use GeoEdge to ensure a clean, safe, and engaging user experience, by automating
Ad Impression Fraud Billboard in Midtown, New York
What is Impression Fraud? Ad Impression Fraud has been a sickness plaguing the Digital Advertising Industry since it’s inception. There is an ongoing battle between advertisers and robots who crawl through web pages and create false impressions. Overall this lowers the value proposition for ad agencies to dump digital
Google Purchases Spider.io to combat Digital Fraud
Google has made a point how serious they are against online fraud from robots that crawl the web and rob advertisers of ad dollars by purchasing the London based company Spider.io (TechCrunch) The company is three years old and has technology that Google can build upon to create a robust
Spam: The Basics of CAN-SPAM and Permission Levels
Spam Spam is when you send an unsolicited email to a whole list of people. It is NOT Spam if you take the time to write a personal, one-to-one email to each recipient and the content is unique for each recipient. According to the Message Anti-Abuse Working Group, the amount