Ad Fraud Archive
How Fan Fury Is Causing A Click Fraud Headache For Sponsors
Sponsoring a major sports team is seen as the pinnacle for many brands. Getting your name on the shirt, or on advertising hoardings in the stadium guarantees millions, if not billions, of eyes on your brand. But in the digital age, this visibility presents a challenge, and one that
3 Ways to Make Your Business Digitally Secure
Securing your business online doesn’t have to be daunting but it does have to be done. When your business is online you are vulnerable to attacks and you are vulnerable to people wishing to cause you or your business harm. When your business is online it can feel difficult
How to Keep Your Data Protected from Scammers
We live in an age where online technology is a big part of our daily lives. There’s really no way to avoid it because everything is happening remotely, especially these days, and this means you need to keep an eye open. People go online to stay connected and get
Digital Marketing Scams: 7 Tips to Keep You Safe
Digital marketing software is anticipated to have more than $43.8 billion and expected revenue for mobile ads alone is projected at $65.9 billion. With these huge numbers involved, there is no wonder there are so many digital marketing companies. However, not all of these companies are legitimate. Digital marketing
A Problem for Publishers – The High Cost of Fighting Malvertising Ineffectively
For just about as long as digital ads have existed, digital ad fraud has existed in parallel, driven by malicious threat actors looking to exploit weaknesses on both the demand and supply side of the digital advertising ecosystem, usually driven by a profit motive. Fraudsters are clever, able to
How Malware Apps Affect PPC Marketers
Barely a week passes without news of another malware app being discovered. Usually found in the Google Play app store, you’ve probably heard how these malware apps download malicious code that allows them to carry out sneaky practices without users realising. But what are these malware apps for, and
A Close Look At The Technical Side Of GDPR Compliance
A wave of changes ushered in by GDPR has caught many business professionals off guard, resulting in stiff fines and embarrassment in the marketplace. While much has been written about the sweeping impact that GDPR will have on disparate industries in the long-term, relatively few have taken a genuinely
Brilliant Security Tips for Proper File Sharing
In the past, file sharing used to be groundbreaking technology. But cloud storage solutions to share large files across the miles became a regular occurrence. It is now widely used for schools, businesses, and organizations that work remotely with each other. But some people are still not comfortable doing document