Ad Operations Archive
Tips for Digital Account Managers
Programmatic account managers often at times have as many as 100 accounts with multiple points of contact, ad inventory deals and wide range client expectations and personalities to manage. It can be daunting for one person to manage the day to day tasks of running a programmatic publisher portfolio
Top Digital Advertising Videos
Top Digital Advertising Videos to help you understand the ecosystem. The digital advertising ecosystem if often at time challenging to understand with mere words. Visualizing and piecing together the intricate Lumascape can be daunting without the right knowledge. Have no fear DigitalAdBlog has you covered with these top digital advertising videos. These videos are
Tips to Maximize Revenue from your Ad Network
How to extract Maximum Value from an Ad Network Working and communicating with an ad network effectively can produce valuable revenue and help you grow and expand your business beyond your wildest dreams. programmatic ad networks have a large amount of resources and demand partners that can be turned on
Resolving Impression Discrepancy with an Ad Network
All about Impression Discrepancies If you sell your programmatic ad inventory to an ad network, it’s very common for a very unpleasant phenomenon to occur called an impression discrepancy. In the digital advertising ecosystem, impression discrepancies are very common and unavoidable but there are ways to help reduce the impression discrepancy or work
Publisher Sales Vs. Publisher Operations.. What is the Difference?
Programmatic Ad Network Roles: Publisher Sales Vs. Pub Ops If you work at a programmatic ad network on the supply side of the business model you most likely fall under two sub divisions of your work group: publisher sales, or publisher operations. While both roles have some overlap there are
High CPM Ads for Blogs: Rich Media Slider
High CPM Ads The Rich Media Slider Unit Revenue driven publishers are also looking for new and lucrative ways to monetize their ad inventory. The formula for success as a blogger in 2014 is having thousands of page views from targeted users and serving them relevant ads from a
4 Key Features to look for in an Ad Network
Why Work with an Ad Network? Working with the right ad network can be lucrative for you monetize all tiers of your inventory, from first look premium impressions to long tail remnant traffic. While many ad networks utilize similar technology stacks, not all are created equal. It is a
Soliciting Publishers: Using SimilarWeb Review
Similarweb Review – What is it? Similarweb is a spectacular tool for publisher sales professionals to utilize to find out how relevant a website is on the internet and if it would be a good place to programmatically media buy on. SimilarWeb is a competitor of Alexa, a web